11 Google Analytics Reviews You May Not Know About

11 Google Analytics Reports You Might Not Know About

Google Analytics is the web site and advertising and marketing measurement platform of alternative for a lot of.

New reviews and instruments are added regularly. Plus, we will join different Google information merchandise reminiscent of Search Console and Google Adverts.

These are vital, in addition to taking the step of configuring the settings to your particular website.

I encourage you to completely discover the methods to completely unlock the information potential.

That might imply configuring conversion monitoring by means of targets, occasion monitoring important actions you wish to observe inside pages, connecting the opposite Google merchandise I discussed, attending to know different settings and extra.

These are nice first steps.

Now, let’s take a deep dive into 11 particular Google Analytics reviews you may not find out about. These could possibly be the important thing to useful insights you’ll be able to leverage in your web site and advertising and marketing efforts.

1. Customized Dashboards

What number of occasions do you leap into Google Analytics to seek out the identical report, stats, or slice of knowledge?


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What number of occasions do it’s important to reply the identical query for a stakeholder?

If greater than as soon as, then customized dashboards are for you.

You’ll be able to create customized dashboards from just about any information view you’ll be able to drill down into in Google Analytics. Plus, you’ll be able to add information and reviews in widget format from a number of reviews into one web page.

This can be a large time saver. It may also be scheduled for computerized export and supply to you or key stakeholders after you have it arrange the way in which you need it.

This can be a nice start line earlier than leaping over to Google Data Studio, the place you are able to do much more.

Google Analytics Dashboard ReportScreenshot by writer, November 2021

2. Lifetime Worth

This report nonetheless has the “beta” tag in Google Analytics. Nonetheless, over time, I’ve discovered extra use for it in websites which have a variety of engagement throughout the 30-90 day cookie window that Google Analytics can observe.


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In case you have a website that engages customers and that they return to typically to make a number of purchases, you’ll be able to observe the worth of particular customers and issue this in with different points of the client’s journey that you simply’re measuring.

Notice that when one thing is in beta, I needless to say the report could possibly be up to date, enhanced, eliminated, or that information may change over time, so beware.

Google Analytics Lifetime Value ReportScreenshot by writer, November 2021

3. Consumer Explorer

Consumer explorer permits us to drill down into the journeys of particular web site guests.

Whereas we will’t personally determine the person in Google Analytics by default (and watch out for those who attempt to match up information as Google has particular tips on this), we see how particular person customers consumed content material and acted throughout the web site over a time frame.

Google Analytics User Explorer OverviewScreenshot by writer, November 2021

This info isn’t essentially as highly effective as some third-party person recording and warmth mapping instruments nevertheless it gives some aggregation and perception that rolls up income information and different normal Google Analytics metrics in a single report.


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Having the ability to see particular person person journeys – together with the variety of classes, what pages/actions they did throughout them, and in the end once they buy or decide – will help with person expertise and conversion fee optimization.

It might additionally assist set expectations for advertising and marketing actions and what number of steps are realistically a part of the client journey.

Google Analytics User Explorer DetailScreenshot by writer, November 2021

4. Pursuits/Affinity Classes

The Pursuits/Affinity Classes report might be actually fascinating and useful throughout a variety of makes use of.


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In case you don’t see information by default, it’s important to merely conform to the phrases and provides Google authorization to indicate it to your account.

The classes proven could or could not align with what you count on.

You’ll be able to leverage these classes by:

  • Additional drilling down into them to grasp habits.
  • Sharing this information with these working paid search or social media campaigns and writing content material focusing on particular audiences.
  • Evaluating the segments to one another.

Discovering alternatives to leverage particular audiences and segments is highly effective when tuning your content strategy.

This information gives a variety of choices for including dimensions and slicing and dicing the views. It may be a fantastic start line for spending some in-depth time :

  • Who your present viewers actually is.
  • How they convert.
  • The place it’s best to prioritize your efforts throughout the digital advertising and marketing spectrum.
Google Analytics Affinity Groups ReportScreenshot by writer, November 2021

5. Benchmarking – Channels

In case you’ve ever questioned or been requested about how your web site efficiency compares to others in your trade, the benchmark report is a hidden gem that may assist.


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You’ll be able to choose some fairly detailed trade verticals and see how your website compares throughout the totally different channels in the usual Google Analytics site visitors metrics.

That is nice information to make use of to set a baseline and set up targets for those who’re struggling to find out how to take action.

It may be much more useful and enjoyable to place some actual aggressive targets in place slightly than wanting inward or arbitrarily setting targets which will or will not be reasonable.

Google Analytics Benchmarking ReportScreenshot by writer, November 2021

6. Customers Circulate

This report has visually overwhelmed me for a very long time. At first look, it seems to be busy and onerous to decipher.


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Give it a second, although, and use the zoom slider and transfer across the web page. Additionally, use the dropdown above the primary column to alter the scale you wish to evaluate.

When you get the hold of it, this web page can present some strong perception in a manner that you would need to drill down by means of stage after stage in different reviews to get the identical information.

Seeing how your customers navigate by means of the location in mixture and the favored paths can result in additional investigation if there are surprises.

It’s also possible to see patterns and tendencies within the person journey that will help you form your content material to form adjustments within the paths over time.

Google Analytics Users Flow ReportScreenshot by writer, November 2021

7. Website Content material – Touchdown Pages

Whereas fairly fundamental, this report is usually missed.


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Figuring out the highest touchdown pages to your web site will help validate and join the dots between particular advertising and marketing efforts, natural search, viral content material, and extra.

Through the use of the dimension instruments you can too see the supply for every web page and shortly know what’s driving probably the most site visitors to it.

For SEOs, you wish to affirm that over time you’re getting a diversified set of touchdown pages primarily based in your optimization technique.

Chances are high that you simply aren’t attempting to drive all site visitors to and thru the house web page.

You wish to have as many touchdown pages attainable as entry factors for probably the most related site visitors topically to be coming into by means of them respectively.

Google Analytics Landing Pages ReportScreenshot by writer, November 2021

8. Website Search – Search Phrases

Whereas most content material administration programs and ecommerce platforms present reporting on what phrases are being searched by means of on-site search capabilities, Google Analytics will help you dig deeper.


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With the Google Analytics search phrases report, you’ll be able to see the identical phrases your net platform probably reveals you.

From there, you can too apply the entire typical Google Analytics dimensions and see extra in regards to the customers’ supply, habits, and what they did on the location in a way more intensive and detailed manner.

You’ll be able to then use this information for UX, CRO, and different enhancements to make content material simpler to seek out and guarantee your search is working as supposed.

Google Analytics Site Search Terms ReportScreenshot by writer, November 2021

9. Multi-Channel Funnels – Assisted Conversions

In lots of, if not most situations, lead submission or ecommerce buy purpose conversions don’t occur on the primary go to. Having the ability to give credit score to visits previous to the go to the place the conversion occurred is highly effective.


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Google Analytics gives an assisted conversions report to indicate us how every channel is concerned within the journey when not chargeable for the precise conversion go to.

In some instances, you’ll see the identical channel as the majority of your last-click conversions. Nonetheless, with the ability to give credit score the place it’s due is vital.

For instance, it’s possible you’ll be on the point of write off a selected channel like social because it isn’t driving any leads or income.

However the assisted conversion report (plus others exhibiting person paths and journeys) could inform you in any other case.

The good a part of having income monitoring arrange is that you could see greenback quantities tied to the particular site visitors and the way a lot the assists are price in serving to shut the deal.

Google Analytics Assisted Conversions ReportScreenshot by writer, November 2021

10. Multi-Channel Funnels – High Conversion Paths

Going a step additional than assisted conversions, we will see aggregated information exhibiting the most well-liked mixes and orders of channels resulting in conversions within the buyer journey.


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That is once more one other highly effective solution to see how the channels work collectively and what income comes from it.

Google Analytics Top Conversion PathsScreenshot by writer, November 2021

11. Attribution – Mannequin Comparability Instrument

Attribution has been a prime concern of digital entrepreneurs for a very long time.

Google Analytics gives a software to check the totally different fashions like first-click in opposition to the default of last-click. You’ll be able to even discover different fashions, import them, and create your personal to fit your enterprise wants.


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Figuring out this report exists and the way the totally different fashions present your information is a superb first step that Google Analytics gives for us.

Google Analytics Model Comparison ToolScreenshot by writer, November 2021


There are a variety of causes we don’t have time to reside in Google Analytics and keep on prime of the entire reviews and information it holds.

I’m not saying that it’s good to make investments a big quantity of recent time in there.


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Nonetheless, I do wish to push you to take a second to think about the reviews that you could be not find out about or that you could be not presently make the most of.

There are a variety of nice methods to have this information built-in into third-party reporting platforms or to come back to you in a customized dashboard.

I’m all about working smarter and never tougher. Be sure to have all the data that’s related to what you are promoting or group.

Don’t overlook the lesser-used or recognized reviews in GA as there’s a variety of energy in figuring out extra of your buyer’s journey, habits, and acquisition to set new targets and form your future.

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Featured picture: Shutterstock/Fonstra

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