25 Information You Didn’t Know About Baidu

25 Facts You Didn’t Know About Baidu

Google all the time dominates the search engine optimization headlines. Content material creators, web site managers, and search engine optimization specialists go right into a frenzy each time Google publishes new updates about its algorithms and rating components.

However that isn’t the case in China.

Baidu, not Google, controls nearly all of the search engine market in China, amounting to billions of searches every month. It even brings in some (although not many) customers from america and Japan.

Baidu marketshare in ChinaScreenshot from Statista, November 2021

Are you beginning to get intrigued about Baidu?


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Take a look at these enjoyable details and statistics about China’s dominant search engine.

What Is Baidu?

Baidu is greater than only a search engine – it’s an enormous Chinese language tech firm that focuses on synthetic intelligence and internet-related companies and merchandise.

In truth, Baidu is among the largest AI and web corporations on this planet.

Since Google is banned in China, except you could have a VPN workaround, most Chinese language web customers depend on Baidu as their search engine of alternative.

High 25 Fascinating Information About Baidu You Have to Know

Baidu has an extended historical past of ups and downs, acquisitions, development, and intrigue. Here’s a checklist of among the details that make Baidu what it’s right now.

1. How Did Baidu Get Its Title?

The identify Baidu was taken from a fantastic poem referred to as “The Green Jade Table in the Lantern Festival.” Written by Xin Qiji (1140-1207), this haunting poem portrays the seek for one’s goals amidst chaotic distractions.


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Listed here are the traces (which differ in English relying on the interpretation) that impressed the identify Baidu:

“…Lots of and hundreds of instances, for her I searched in chaos / Instantly, I turned by probability, to the place the lights have been waning, and there she stood.” – Xin Qiji (translated)

See the connection?

Baidu lets you obtain a relentless seek for the perfect, and the phrase actually interprets to “a whole lot of instances.”

2. How To Pronounce Baidu

The phrase Baidu is made up of two Chinese language characters:


The primary character is pronounced “bai.” The second may be pronounced “do” or “to.” If you wish to be technically correct, it’s really a mix of “d” and “t.”

3. Who Based Baidu?

Baidu’s founder, Robin Li, got here from humble beginnings. As the one son of two manufacturing facility employees in Yang Quan, Li had no capital to begin an enormous enterprise.

He studied laptop science at Beijing College, however after the campus was shut down as a consequence of pro-democracy protests, Li moved to Buffalo the place he earned his grasp’s diploma on the State College of New York.

Li’s first job was at an organization referred to as IDD (a Dow Jones subsidiary). Throughout this time, he created a site-scoring algorithm referred to as RankDex.

In 1999, Li was invited again to China to have fun the fiftieth anniversary of the communist regime. He met his biochemist pal Eric Wu, and collectively, they determined to capitalize on China’s rising web business by beginning Baidu. The remaining is historical past.

4. Baidu Bought Its Begin With Silicon Valley Funding

When Baidu got here to life in 2000, it caught the eye of main enterprise capital corporations.

With $1.2 million in funding from Integrity Companions and Peninsula Capital, Li and Wu returned to Beijing to launch their mission.


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It didn’t take lengthy for other venture capital firms to note them. A couple of months later, Draper Fisher Jurvetson and IDG Know-how Enterprise invested $10 million in Baidu.

5. Baidu.com Wasn’t At all times A Search Engine

Li and Wu initially supposed Baidu to be a search service to different Chinese language portals. Nevertheless, they have been going through an uphill climb.

“The portals didn’t need to pay for (the service),” Lee advised Forbes in 2009.

Fortunately, they obtained the concept to launch Baidu as an impartial website.

6. Baidu Beat Google To Advert Income

Identical to Google, Baidu sported a easy, no-nonsense homepage. Nevertheless, there was a key distinction between the various search engines.

In contrast to Google again then, Baidu allowed corporations to bid on house for adverts. By 2004, Li and Wu began making a revenue.

7. Robin Li Is The 46th Richest Individual In China

As of August 2021, Robin Li’s net worth was $8.6 billion. Baidu’s founder has secured a place on a number of Forbes lists over the previous few years, together with:


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  1. #138 Billionaires (2021)
  2. #46 China Wealthy Listing (2020)
  3. #58 Highly effective Folks (2018)
  4. #17 Richest in Tech (2017)

8. The All-Time Excessive For Baidu Inventory Is $339.91

When Baidu went public in 2005, it opened at $27 a share and closed at $112. Since then, issues have gone up and down for Baidu shares.

In February 2021, Baidu’s share worth reached a staggering closing price of $339.91, though that peak rapidly dropped instantly afterward. In the present day, the common inventory worth is round $157 HKD.

Right here’s a take a look at Baidu inventory share costs from 2005 to 2021:

baidu stock share pricesScreenshot from Macrotrends by creator, September 2021

9. Baidu Launched AI-Powered Cameras That Can Spot Ocular Fundus

Baidu isn’t restricted to focusing solely on giving web customers one of the best ways to search out info on-line. It additionally brings in income from different enterprise ventures as nicely. In truth, the corporate is anxious in regards to the normal well being and welfare of the Chinese language individuals.


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In 2018, Baidu revealed high-tech AI-powered cameras that noticed eye circumstances that result in blindness. These embrace glaucoma, macular degeneration, and diabetic retinopathy.

In 2019, hospitals started utilizing Baidu’s cameras to run eye screenings on patients. The know-how can generate a screening report in a matter of seconds.

10. Earlier than The AI-Powered Cameras, Baidu Launched A Chatbot For Docs And Sufferers

Baidu is a large participant in China’s well being market. Two years earlier than it launched the AI cameras for recognizing ocular fundus, it introduced Melody to hospitals.

Melody is a chatbot that permits sufferers to offer their well being info to docs. With it, docs and sufferers can talk in a quicker, less complicated manner.

11. Baidu’s Complete Income Reached $16.4 Billion In 2020

Robin Li released a company statement in February 2021:

“Baidu ended 2020 on a stable be aware with our enterprise benefiting from bettering macroeconomic atmosphere and the digitalization of commercial Web. Our concentrate on innovation via know-how is paying off with Baidu Core non-marketing income rising 52% yr over yr within the fourth quarter.”


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He went on so as to add,

“As we enter 2021, Baidu is well-positioned as a number one AI firm with sturdy Web basis to grab the massive market alternatives in cloud companies, autonomous driving, sensible transportation, and different AI alternatives. We additionally hope to capitalize on our big Web attain with extra non-marketing companies.”

12. Baidu’s App Has 580 Million Month-to-month Lively Customers

In Q2 2021, Baidu reported that the variety of month-to-month customers logged in to its app had surpassed 580 million.

13. You Should Have A Mandarin Web site To Rank On Baidu

Baidu prefers web sites which might be hosted on Chinese language servers, and it might probably index solely simplified Chinese language characters.

Baidu isn’t nice at distinguishing a number of languages, which is among the the explanation why it offers precedence to 100% Chinese language-written web sites.

14. Baidu’s Rating System Is Based mostly On A Web site’s Homepage

If you would like higher rankings on Baidu, put your entire vitality into your website’s homepage.

You can provide your touchdown pages a lift by ensuring they’ve direct hyperlinks in your homepage, in addition to the header and footer.


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15. Baidu Is The 5th Most Widespread Web site In The World

Baidu at present ranks at #5 on Alexa. This places Baidu above each Fb and Wikipedia!

16. Baidu Offers Advertisements Precedence House

Whereas Google prioritizes natural outcomes, Baidu’s first search pages are full of adverts.

This resonates with the truth that Chinese language customers sometimes imagine that if an organization can afford to pay for adverts, it have to be dependable.

17. 76.9% Of Web Customers In China Use Baidu

Whereas that’s definitely an impressive portion of the market, Baidu is contending with elevated competitors from the #2 search engine, Sogou, which holds 14.02% and is predicted to proceed closing the hole within the close to future.

Bing, Google Hong Kong, and Haosou maintain small margins in China’s on-line search market.

baidu market share

Market share of serps in China as of August 2021


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18. Baidu Analytics Is Used By Extra Than 7.6 Million Web sites

Listed here are among the prime web sites utilizing Baidu Analytics, according to BuiltWith:

25 Facts You Didn’t Know About Baidu

19. Baidu Was The First Chinese language Firm To Be part of The Partnership On AI (PAI)

Baidu joined forces with main corporations like Amazon, Apple, and Google, all on a united mission to discover the advantages of AI for society.

Nevertheless, it broke off the partnership in 2020. Baidu’s public causes for the withdrawal have been the price of membership and up to date monetary pressures.


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20. The Most Widespread Key phrases On Baidu

Contemplating the chaos that rocked the globe in 2020, it’s no shock that the COVID-19 pandemic and face masks have been on the prime of the checklist of on-line searches on Baidu.

Mars exploration, Kobe Bryant’s dying, and tensions with america have been buzzworthy subjects that additionally made the top 10 Baidu searches:

  1. The Pandemic.
  2. Reasonably affluent.
  3. Face Masks.
  4. China’s Mars Exploration.
  5. Return to China.
  6. 70th Anniversary of Resisting US Aggression and Aiding Korea.
  7. The Relationship Between China and US.
  8. Nothing However Thirty.
  9. Sisters Using the Winds and Breaking the Waves.
  10. Kobe’s Loss of life.

21. Baidu Offers Precedence To Web sites Hosted In China

Chinese language web sites finish with .cn. When you’re considering of getting a 100% Chinese language web site, you first have to register your organization within the nation.

22. Robin Li Warned Google There Would Be Stiff Competitors If It Ever Returned To China

In 2018, Google was severely contemplating making a return to China with modifications that match the nation’s strict censorship legal guidelines.

Baidu’s response? Google ought to anticipate stiff, all-out competitors.


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Google raised the white flag and ended up canceling its plans for a censored Chinese language search engine, as an alternative selecting to step again and let Baidu proceed principally uncontested in China.

23. Baidu Is Extra Than A Search Engine

Baidu’s customers can entry information, maps, authorities searches, an encyclopedia, web TV, anti-virus merchandise, and extra!

To not point out Baidu’s contributions within the AI and medical fields we mentioned earlier.

24. Baidu Is Half Of The Largest Autonomous Driving Program In The World

It companions with big corporations like Ford, Intel, Seize, and Honda to supply AI know-how for driverless automobiles.

Baidu has even been testing robotaxis in main Chinese language cities, together with Shanghai, and the corporate is pushing to get extra driverless taxis on the roads as a mass-market rollout after the testing part is full.

25. Baidu’s Attain Is Increasing Past China

Baidu USA was based in 2014 and at present operates in Sunnyvale, California. It’s comprised of 4 separate teams:

  • Baidu Analysis U.S.
  • Baidu U.S.D.C.
  • Clever Driving Group U.S.
  • Sensible Residing Group U.S.


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Baidu, Alibaba, and Tencent (collectively generally known as B.A.T.) are three of China’s greatest corporations, they usually’re extending their affect far past China.

All three are hiring U.S. expertise and investing in AI startups in america.

Is Baidu The Search Engine Of The Future?

There’s no denying Baidu’s present maintain over the Chinese language market and its spectacular development through the years.

Whereas it’s in all probability too early to be translating your web site to simplified Chinese language, Baidu and its affect ought to nonetheless be in your radar because it does assist to form the advertising and marketing panorama and push again towards Google.

When you’re hoping to achieve a large viewers in China, Google isn’t going to get you very far.

Now that you realize extra about Baidu, you’re higher knowledgeable to make the precise world advertising and marketing selections for your small business.

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Featured picture: Shutterstock/Pla2na

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