7 New & Ongoing Google Enterprise Profile (GMB) Points, December 2021

7 New & Ongoing Google Business Profile (GMB) Issues, December 2021

This yr has been a wild experience in the case of Google My Enterprise (GMB) – erm, I imply Google Enterprise Profile (GBP).

Probably the most notable change in 2021 was its rebranding and the complete rollout of the aptitude that allows entrepreneurs to handle enterprise profiles through Search and Maps.

For a time, Google Enterprise Profile assist was massively backed up with requests and the backlog took a couple of months to filter out.

And nonetheless, there are a number of ongoing points. It may be irritating when issues will not be working the best way they need to and in some instances, it is mindless as to why the problem exists or has not been resolved.

However have religion – Google’s assist and engineering groups are always engaged on many bugs, new options, and extra. They do attempt to keep on high of points which might be introduced up within the GBP community and by Product Experts.

So, kudos to the crew for fixing main points corresponding to the case of the missing manager (tied to site manager migration) and the Kansas Bug.


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On this column, we’ll increase on the previous update so you may stand up to hurry with what’s modified since June. First, let’s check out a couple of new GMB/GBP points which have come up and what you are able to do about every one in case your listings are affected.

New Issues With Google My Enterprise

1. Addresses For SABs Can not Be Cleared

A screenshot of Google Maps showing an old address that was showing comes back on reinstatement.Screenshot from Google Maps, December 2021

We’re seeing a sample the place enterprise profiles are being reinstated after a suspension and the previous deal with that was displaying comes again on reinstatement.


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And the explanation most of those profiles have been suspended?

They have been displaying an deal with, so they’re nonetheless in violation of the guidelines and there’s no solution to clear it.

No clear address link on the Screenshot from Google My Enterprise, December 2021

The Repair: At the moment there isn’t a repair, you’ll have to look forward to Google.

The Timeline: No estimated timeline, GBP is investigating the problem.

2. Reinstatement Loops

A “Reinstatement Loop” is a time period used to elucidate what’s taking place with the 1% of profiles or in order that I observed have been suspended proper after a reinstatement.

The trigger was normally that the enterprise used a FedEx or UPS dropoff level as their deal with. Since then, I’ve tracked it and famous that there was a definite development sample in the previous few months.

Now we have knowledgeable the GBP crew and so they say they’re trying into it.

The Repair: At the moment, all you are able to do is contact assist or reply to your reinstatement e mail. The crew could not perceive the problem, so a video could assist your trigger. If this fails and you retain getting suspended, doc the problem utilizing this template:

Howdy, I’ve been suspended and reinstated X occasions.

Instance: 12/2/21: XX-XXXXXXXXX : Reinstated then suspended
Date: CaseID: Decision
Date: CaseID: Decision
Date: CaseID: Decision

If it occurs greater than as soon as, please report it to the community.

Timeline: No timeline; Google is investigating.

3. Service Institution Class

A business showing up on Google Maps with the additional Screenshot from Google Maps, December 2021

Service companies are displaying up on Google Maps with the extra class “Service institution.”


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If you happen to view a service enterprise on Maps and look at the supply code of the web page (or use one among a number of Chrome extensions to do it for you), you’ll discover it.

Unusually, there isn’t a “Service institution” class in Google My Enterprise. You possibly can’t choose it when including classes to your small business profile.

And so, the class you see on Maps doesn’t seem within the GMB dashboard.

There is no “Service establishment” category in Google My BusinessScreenshot from Google My Enterprise, December 2021

Whereas this appears innocent, some customers with a mixture of a service space and storefront enterprise profiles are reporting declines within the visibility of their SABs.


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Others are reporting that as a substitute of rating across the deal with at which the itemizing was verified (which is how SABs are ranked), they’re rating in one other close by metropolis.

The Repair: Don’t panic. There’s nothing you are able to do in the meanwhile.

The variety of stories of declining visibility stays low. Moreover, rating adjustments could be brought on by various different elements.

Be aware that Google doesn’t present assist on basic rating points. If there isn’t a acknowledged bug right here, Google assist might be of no assist.

This may point out a change in the best way Google handles service companies. However, it may also be a small glitch that has no affect right now and could be fastened by tomorrow.

Google is conscious that this further class is displaying on the Map.

Timeline: None.

4. Modifying Cellphone Numbers In India

For months, customers in India have been unable to edit the telephone quantity on their GMB itemizing.


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At first, it gave the impression to be a bug.

Throughout Q3 nonetheless, Google up to date the Assist Middle doc: Understand what happens to your Business Profile edits to make clear that this was a deliberate change put in place for high quality management.

“In India, and another areas, we take further steps to verify that your telephone quantity is appropriate.”

So whereas the problem was acknowledged, for a time it was believed to be a bug. GMB customers in India may solely make edits to their telephone numbers with enter from the assist crew.

The Repair: Google up to date the workflow for retailers in India. Customers are actually prompted to add extra, supporting documentation when making telephone quantity edits.

Moreover, there’s now an announcement from Google pinned on the high of the Help Community that outlines the brand new workflow.

When working with enterprise profiles in India, simply be sure you work by means of the brand new course of fastidiously and utterly.

Be aware: This extra documentation requirement implies that every one telephone quantity edits in India are being manually processed, which is a gigantic job.


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Timeline: No timeline for a repair; nonetheless, the brand new workflow is decreasing the variety of customers impacted.

Ongoing GMB/GBP Points

1. Lowered Assist Due To COVID-19

The Google assist crew stays strained by COVID-19. In Q3 2021, Google added a notification bar throughout the highest of the Help Community that reads,

“At the moment, we’re working with a restricted assist crew. It could take longer than regular to attach with us. Thanks in your endurance.”

What To Do: Anticipate delays. Contemplate some further kindness. COVID-19 is having a distinct affect on totally different international locations at totally different occasions.

Endurance is your solely choice.

2. Respectable Opinions Not Exhibiting Up

Instances through which reputable opinions fail to indicate up proceed. Actually, there appear to be no indicators of enchancment on this downside.

To summarize, opinions left for a enterprise don’t present up. The reviewer can see it however it doesn’t present publicly.

Right here’s what makes this attention-grabbing: Skilled Google My Enterprise customers can usually learn a assessment rejected by the Google nanny bot and establish the issue.


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Forbidden phrases, subtly disparaging feedback, and so forth., are simple to identify with a bit apply.

Nevertheless, the present wave of filtered opinions is totally different. The rejected content material usually exhibits no clear signal of violating Google’s content material insurance policies. Even seasoned GMB troubleshooters can’t establish what might need triggered the filter.

The Repair: The official phrase from Google is that in “…most instances, lacking opinions have been eliminated for coverage violations like spam or inappropriate content material.” Retailers ought to seek advice from the Assist Middle doc missing reviews & delays.

In fact, this doesn’t restore lacking opinions to your small business profile!

If you will get a screenshot of a lacking assessment from the reviewer, report the problem in the neighborhood discussion board. Submit the screenshot and Google Maps URL for your small business.

A product knowledgeable can escalate the case to the assist crew for guide assessment.

3. The 85% Bug And Emblem/Cowl Photograph Not Showing To Replace

For months, Google has been prompting customers to finish their enterprise profiles, even when they’ve already filed in all of the obtainable fields. The message contains an indicator that the itemizing is just 85% full.


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That proportion varies, typically starting from 65% to 85%. In all instances, that worth is nonsense.

The message additionally gives some steerage on learn how to “full” your itemizing: add your emblem.

This implies that your emblem is lacking, even when this isn’t the case! Additional, including a emblem is not going to dismiss the warning.

The Repair: There isn’t any workaround. So for now, simply ignore the warning.

Early in 2021, Google introduced that they might have this problem resolved earlier than the tip of the yr. That deadline is quick approaching and there nonetheless doesn’t seem like a repair.

For peace of thoughts, chances are you’ll need to swap to incognito mode and test your small business profile. For some customers, chances are you’ll discover that the uploaded emblem is definitely publicly seen.

Bear in mind, we’re coping with human beings right here; there’s a pandemic outbreak in India and this impacts all areas of assist.

The GMB crew has been exhausting at work all through the pandemic testing and implementing all kinds of features and attributes to assist native companies keep seen and higher join with clients.


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As with all channels and interactions in enterprise (and hopefully in life), be respectful and affected person.

In my time as a Product Knowledgeable, I’ve seen GMB remedy issues huge and small. Shout-out to the crew at Google My Enterprise and fellow Product Specialists who’re working to assist enhance the platform for all!

If you happen to see new points crop up, be sure you go away a remark.

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