Every platform is more and more centered on video content material, and every has a billion customers – however which is best to your advert spend proper now: Instagram or TikTok?
The important thing consideration is your distinctive viewers, and the place they work together. Besides, it’s value testing which platform offers the very best bang to your buck, and which is able to get you extra attain and response along with your campaigns.
Which is why the group from Creatopy not too long ago carried out a take a look at of each, by working the very same, 15-second advert on each TikTok and Instagram Reels. And once more, whereas there are a number of variables at play – together with artistic, viewers engagement, and many others. – the take a look at does spotlight some attention-grabbing outcomes to your consideration.
You’ll be able to take a look at the complete overview of Creatopy’s experiment here, or check out the abstract within the under infographic.