Does URL Size Have an effect on web optimization?

Does URL Length Affect SEO?

Does Google desire shorter URLs over longer URLs? That’s an web optimization fantasy that gained’t go away. Right here’s when URL size issues and when it doesn’t.

URL size is the subject of dialogue within the newest installment of the Ask Googlebot video sequence on YouTube.

The next query is answered by Google’s John Mueller:

“Do shorter URLs really make an affect in comparison with lengthy URLs or is that this simply one other web optimization fantasy?”

In his response we study URL size isn’t the distinction maker some assume it’s. Though there’s one case during which it does play a job in search.


Proceed Studying Under

Learn Mueller’s full reply under.

Google’s John Mueller On URL Size

URL size doesn’t matter for web optimization, Mueller explains. Aside from the one scenario the place it’d.

As a private choice Mueller tries to maintain URLs beneath 1,000 characters as a result of it’s simpler to trace the info that means.

“The direct reply is not any. The URL size doesn’t matter. We use URLs as identifiers, it doesn’t matter how lengthy they’re. Personally, I attempt to hold them shorter than 1,000 characters, however that’s simply to make monitoring simpler. The variety of slashes in there additionally doesn’t matter.”


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This recommendation is in step with a suggestion he gave again in 2019 when he first began suggesting URLs should be under 1,000 characters.

The one space of Google’s rating techniques the place URL size can play a job is in canonicalization.

When a number of related URLs have the identical on-page content material, Google will consolidate all indicators from these pages into one URL.

That URL is known as the canonical URL and it’s what customers find yourself seeing in search outcomes.

Within the strategy of deciding which URL to point out in search outcomes, Google could think about the size of the URLs as one of many components.

“I’m at present solely conscious of 1 a part of our techniques the place the URL size performs a job— that half is canonicalization.

Canonicalization is what occurs once we discover a number of copies of a web page in your web site and we now have to choose one URL to make use of for indexing.

If we discover a shorter and clearer URL, our techniques have a tendency to pick that one.”

Mueller clarifies that canonicalization has nothing to do with rankings.

Briefly— the size of a URL might have an effect on the looks of search snippets, however doesn’t have an effect on search rankings.

“This doesn’t have an effect on rating. It’s purely a matter of which URL is proven in search. So, to sum up, in terms of search rankings, neither the URL size nor the variety of slashes matter. Use a URL construction that works for you and which you’ll hold for the long term.”


Proceed Studying Under

When Mueller mentions slashes in URLs he’s talking to a different web optimization fantasy that flat URL constructions rank higher.

Considering it can have an effect on rankings, some websites shorten their URLs by flattening the construction.

A URL like: homepage.com/weblog/blog-title

Would change into: homepage.com/blog-title

That’s wasted effort, as Mueller has acknowledged there’s no benefit to a flat URL structure.

Supply: Google Search Central

Featured Picture: YouTube.com/GoogleSearchCentral

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