With the procuring season now in full swing, Fb has revealed a new, 18-page guide to optimizing your Facebook Marketplace listings, to be able to maximize attain, curiosity, and ideally, gross sales within the closing push of the yr.
And whereas the information is targeted on Market, most of the notes and stats relate to broader eCommerce developments. You may obtain the complete information here, however on this put up, we’ll check out a few of the key components.
First off, Fb shares some key consumption stats for the vacation interval, and particular developments that it is seeing on Market.
There’s additionally this beneficial graph of the important thing components that customers think about of their procuring journey:
I imply, the colours and the random order of the bars is a bit of complicated, however it could present some pointers as to what try to be specializing in in your buyer journey mapping.
There’s additionally information on what customers are on the lookout for on-line, by way of reward concepts:
And key dates to recollect in your planning:
Be aware the UPS delivery calculator be aware on the backside – the information additionally contains hyperlinks to varied delivery supplier dates and instances within the interval.
Fb then shares extra in-depth explainers on particular notes on optimizing your Market listings, together with stock planning, pricing methods and greatest apply notes.
It’s a useful information, which, as famous, seemingly has extra worth than simply inside Market listings. Certainly, numerous these developments can be indicative of broader eCommerce searches and preferences, which may present steering in your method.
It’s free both manner, and value a glance.
You may obtain the ‘Fb Market Vacation Information for Sellers’ here.