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Google Adjustments Extra Structured Information Necessities

Google Changes More Structured Data Requirements

Google introduced a change to a number of structured information varieties. This modification impacts the necessities for the HowTo, QAPage and the SpecialAnnouncement structured information. The steering didn’t include examples, which makes it a bit of obscure however this text will stroll by the adjustments.

The steering supplied by Google acknowledged:

“Eliminated the next structured information fields from documentation, since they’re unused by Google Search and Wealthy Consequence Check doesn’t flag warnings for them.”

Typically, together with structured information that isn’t required might be useful if it helps describe a web page higher, though that structured information gained’t produce any seen leads to Google’s search outcomes pages within the type of wealthy outcomes.

Google’s John Mueller has in the past commented on this:

“I feel that’s one of many trickier questions close to the entire structured information, in that we’ve got a whole lot of issues that we use to attempt to perceive a web page and the content material on the web page that we don’t essentially present straight within the search outcomes.

However a whole lot of issues assist us to raised perceive the content material and the context of a specific web page.

And people are issues inside form of like a normal Schema.org markup which you are able to do varied issues.

And that’s form of I’d say, virtually a disgrace that we don’t spotlight that within the wealthy outcomes take a look at.”

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Mueller then goes on to warning about going overboard with additional structured information.

With regard to the structured information properties that Google eliminated as being required, Google doesn’t warn in opposition to utilizing them aside from to say that the Wealthy Outcomes take a look at ignores it and that Google doesn’t use it.

“…since they’re unused by Google Search and Wealthy Consequence Check doesn’t flag warnings for them. “

HowTo Structured Information Adjustments

Google introduced it has eliminated the “description” structured information discipline that pertains strictly to the HowTo information kind. The “description” property can nonetheless be utilized in different properties of the HowTo information kind, nevertheless it’s not wanted within the HowTo half.

Right here’s an instance of the way it was once:

<script kind="utility/ld+json">
{
"@context": "https://schema.org",
"@kind": "HowTo",
"title": "Methods to tile a kitchen backsplash",
"description": "Any kitchen could be rather more vibrant with an awesome tile backsplash. This information will make it easier to set up one with stunning outcomes, like our instance kitchen seen right here.",
"picture": 
"@kind": "ImageObject",
"url": "https://instance.com/images/1x1/picture.jpg",
"peak": "406",
"width": "305"
,

Right here is the brand new method that omits the “description” property of the HowTo kind:

<script kind="utility/ld+json">
{
"@context": "https://schema.org",
"@kind": "HowTo",
"title": "Methods to tile a kitchen backsplash",
"picture": 
"@kind": "ImageObject",
"url": "https://instance.com/images/1x1/picture.jpg",
"peak": "406",
"width": "305"
,

It’s a bit of difficult at first as a result of the documentation doesn’t clarify it in depth.

The documentation merely states:

Eliminated the next structured information fields from documentation, since they’re unused by Google Search and Wealthy Consequence Check doesn’t flag warnings for them:
HowTo: description.”

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See what I meant after I mentioned that the documentation was a bit sparse?

Change to the QAPage Structured Information

The writer property has been eliminated as a requirement when utilizing the suggestedAnswer property, below the mainEntity property.

The suggestedAnsswer property is described as:

“One potential reply, however not accepted as a prime reply (acceptedAnswer). There could be zero or extra of those per Query.”

The aim of the now eliminated writer property was to call the writer of the query.

The steering from Google is written out like this:

mainEntity.suggestedAnswer.writer

Form of opaque, proper?

Here’s what the modified structured information used to seem like:

"suggestedAnswer": [
{
"@type": "Answer",
"text": "Are you looking for ounces or fluid ounces? If you are looking for fluid ounces there are 15.34 fluid ounces in a pound of water.",
"dateCreated": "2016-11-02T21:11Z",
"upvoteCount": 42,
"url": "https://example.com/question1#suggestedAnswer1",
"author": 
"@type": "Person",
"name": "AnotherUser"

This is what it looks like now:

"suggestedAnswer": [

"@type": "Answer",
"text": "Are you looking for ounces or fluid ounces? If you are looking for fluid ounces there are 15.34 fluid ounces in a pound of water.",
"upvoteCount": 42,
"url": "https://example.com/question1#suggestedAnswer1"
,

See the difference?

Everything after the URL part that pertains to the “author” property is gone.

These additional properties that are a part of the mainEntity property have also been removed

  • mainEntity.dateCreated
  • mainEntity.suggestedAnswer.dateCreated
  • mainEntity.acceptedAnswer.author
  • mainEntity.acceptedAnswer.dateCreated
  • mainEntity.author

SpecialAnnouncement Structured Data

The SpecialAnnouncement structured data is a Covid-19 structured data that is in Beta, meaning that it’s not super official yet.  In fact, the SpecialAnnouncement structured data itself is still under development at Schema.org.

Google offered these examples of situations where the SpecialAnnouncement structured data is appropriate:

  • “Announcement of a shelter-in-place directive
  • Closure notice (for example, closing a school or public transportation)
  • Announcement of government benefits (for example, unemployment support, paid leave, or one-time payments)
  • Quarantine guidelines
  • Travel restrictions
  • Notification of a new drive-through testing center
  • Announcement of an event transitioning from offline to online, or cancellation
  • Announcement of revised hours and shopping restrictions
  • Disease spread statistics and maps”

The following properties have been removed for SpecialAnnouncement and are no longer required:

  • provider
  • audience
  • serviceType
  • address
  • category

Here’s an example of the “serviceType” and “provider” properties that are no longer required:

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Before:

"governmentBenefitsInfo": {
"@type": "GovernmentService",
"name": "Paycheck Protection Program",
"url": "https://www.sba.gov/funding-programs/loans/coronavirus-relief-options/paycheck-protection-program-ppp",
"provider": 
"@type": "GovernmentOrganization",
"name": "US Small Business Administration"
,
"serviceType": "https://schema.org/BusinessSupport",
"audience": 
"@type": "Audience",
"name": "Small businesses"

After:

“governmentBenefitsInfo”:
“@type”: “GovernmentService”,
“name”: “Paycheck Protection Program”

It’s a big difference without the structured data properties that are missing but it’s also simpler.

If in doubt or confused, I suggest reviewing the before and after versions of the structured data. You can find the before version at Archive.org

Citations

Google’s QA Page Structured Data Developer Page
https://developers.google.com/search/docs/advanced/structured-data/qapage

Google’s HowTo Structured Data Type Page
https://developers.google.com/search/docs/advanced/structured-data/how-to

Google’s SpecialAnnouncements Structured Data Help Page
https://developers.google.com/search/docs/advanced/structured-data/special-announcements

Google’s Changelog for Updates to their Documentation
https://developers.google.com/speed/docs/insights/release_notes

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