Google has revealed a new overview of Google Advertiser necessities for user-generated content material, which pertains to the forms of UGC that advertisers want to think about on any platform the place they run Google Adverts.
As defined by Google:
“Person feedback are an effective way to drive dialogue and engagement round articles. But when a writer needs to run adverts on pages the place consumer feedback seem, the entire content material on these pages – together with feedback – should observe our Writer Insurance policies. Publishers are chargeable for guaranteeing that remark sections, boards, social media postings or the rest that customers generate on their web site or app are compliant with our Program Insurance policies. This content material can also be topic to our Writer Restrictions.”
That may appear a little bit intimidating, however the foundation of this warning is that should you run Google Adverts on a web site that promotes grownup content material, medicine, weapons, playing, and so on., then the adverts you could run might be restricted. Advertisers have the choice to exclude these web sites of their Google Adverts setup, and if the UGC in your web page may additionally run foul of those limitations, you may face penalties if it’s not policed.
For many, that received’t be an issue, however when you’ve got feedback enabled or an embedded social media feed, there may very well be points.
Google has a variety of recommendations on the best way to handle this, which it outlines on this graphic.