Diwali is being celebrated from Thursday this week, and Instagram’s seeking to assist customers participate with a spread of recent stickers and AR results, whereas it’s additionally operating numerous themed occasions to tie into the broader Diwali competition.
First off, on options – Instagram‘s labored with artist Neethi on three new Diwali stickers which customers can add to their Tales, every depicting a key factor of the celebration.
If you add any of the stickers to your Story, your add may even be added to a collective Diwali Story as properly, which can showcase all the publicly posted cases of every, which you’ll then be capable of discover in your Tales tray.
Along with this, Instagram’s additionally bringing again its ‘Festive Diya’ AR impact for the occasion, out there in Reels, Tales and common feed posts.
Instagram may even be seeking to spotlight South Asian creators and companies on its foremost @instagram account, in addition to numerous small companies on the Store tab. Instagram’s additionally operating a collection of live-streams to showcase the varied methods wherein individuals participate within the Diwali competition.
And eventually, Instagram’s additionally including a ‘POV Reels’ collection, which may even spotlight the numerous distinctive types of celebrating Diwali, with a Reels-specific spin.
Diwali is likely one of the greatest celebrations on this planet, with over a billion people marking the occasion in numerous methods, and it’s good to see Instagram placing extra give attention to the Diwali celebration, and highlighting what the occasion means, and the way individuals can participate.
The brand new Diwali options might be lively within the app over the following week.