Are you using Instagram Tales in your advertising and marketing course of?
Whereas TikTok, and short-form video, has taken the mantle because the trending engagement possibility of alternative for a lot of, Tales nonetheless provide nice attain and branding potential, and when utilized in the suitable means, they’ll additionally improve group and engagement round your merchandise.
However what’s the ‘proper’ means to make use of the Tales format?
To offer extra perception into this, the workforce from Socialinsider just lately performed an evaluation of greater than 962k model Tales to see what’s working, what’s selling higher response, and how one can make finest use of the choice in your course of.
The analysis reveals some attention-grabbing insights, together with:
- Manufacturers with massive followings have doubled their Tales utilization in 2021
- Picture tales have a tap-forward fee of 0,80% larger than video Tales
- Instagram Tales attain solely half the folks in-feed posts do
You may take a look at Socialinsider’s full report here, or check out the infographic abstract under.