Is It A Google Rating Issue?

Is It a Google Ranking Factor?

Constructing a various portfolio of hyperlinks, together with deep hyperlinks, is a part of a profitable hyperlink constructing technique.

However can your deep hyperlink ratio have an effect on your natural search rankings?

Learn on to be taught whether or not there may be any connection between the deep hyperlink ratio and improved Google rankings.

The Declare: Deep Hyperlink Ratio Is A Rating Issue

Deep hyperlinks are any inbound hyperlinks that time to pages in your web site that aren’t your homepage.

(To be clear: this text doesn’t talk about the opposite sort of deep hyperlink, which is when a hyperlink factors to content material inside an app. As a result of that sort of deep linking is particular to cell apps, it has no impression on the natural search outcomes and is certainly not a Google rating issue.)


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What then is a deep hyperlink ratio?

The deep hyperlink ratio is a measurement of the whole variety of inbound hyperlinks to each web page in your web site vs. the whole variety of inbound hyperlinks to solely your homepage.

Calculating Deep Hyperlink Ratio

Let’s say you will have a complete of 1,584 inbound hyperlinks to your web site. Of these hyperlinks, 698 are to your homepage.

The remaining 886 are to particular pages in your web site.

To calculate your deep hyperlink ratio, take your variety of deep hyperlinks divided by the whole variety of inbound hyperlinks.

886 / 1,584 = 55.9% deep hyperlink ratio

The declare is that this share would counsel a extra pure hyperlink profile as in comparison with a website with 90% of their hyperlinks to their homepage.


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The Proof For Deep Hyperlink Ratio As A Rating Issue

Within the Superior website positioning documentation in Google Search Central, there’s a web page on hyperlink constructing techniques to keep away from.

You received’t discover a point out of deep hyperlinks right here, nonetheless.

Right here’s what Google suggests:

“The easiest way to get different websites to create high-quality, related hyperlinks to yours is to create distinctive, related content material that may naturally acquire reputation within the Web neighborhood.

Creating good content material pays off: Hyperlinks are normally editorial votes given by alternative, and the extra helpful content material you will have, the better the probabilities another person will discover that content material worthwhile to their readers and hyperlink to it.”

This strategy might result in deep hyperlinks, however doesn’t particularly point out deep hyperlinks or a ratio.

Not a lot is formally mentioned by Google or Googlers about deep hyperlink ratio as a rating issue.

In 2004, you’ll discover one of many first mentions of a deep hyperlink ratio from a hyperlink constructing company. It contains an instance of how you can calculate your deep hyperlink ratio, however no proof for it being a rating issue.

In 2006, SEOBook.com revealed a query about deep hyperlink ratio. Much like the article in 2004, it affords a calculation technique to find out your ratio of deep hyperlinks however no additional proof that it impacts your rankings.


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In 2006, a examine on the Hyperlink-Primarily based Characterization and Detection of Net Spam correlated a excessive variety of homepage hyperlinks with “spammier” web sites.

Deep Hyperlink Ratio As A Rating Issue: Our Verdict

Deep Link Ratio: Is It A Google Ranking Factor?

It’s necessary to construct a various hyperlink portfolio in your web site, which incorporates a mixture of homepage and deep hyperlinks.


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However there isn’t any magic ratio of deep hyperlinks to homepage hyperlinks.

Whereas hyperlinks are a confirmed rating issue, a precise deep hyperlink ratio is very unlikely to be a direct Google rating issue.

If something, we might see Google utilizing a deep hyperlink ratio as a webspam test – maybe for the needs of figuring out spammy hyperlink constructing footprints.

Nonetheless, until Google or a spokesperson is on file saying deep hyperlinks aren’t a rating issue, then we will’t definitively rule it out.

One factor we all know for certain, by way of Google’s John Mueller, is that the total number of inbound links doesn’t matter.


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So if a uncooked variety of hyperlinks doesn’t matter to Google, would a deep hyperlink ratio of these inbound hyperlinks actually assist Google rank webpages in any significant approach?

It’s unlikely.

Featured Picture: Paulo Bobita/Shutterstock

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