LinkedIn’s seeking to facilitate extra alternatives for freelancers with the growth of its Companies Market, which basically builds upon its ‘Services’ listings for profiles, designed to higher allow manufacturers and freelancers to attach.
LinkedIn launched an preliminary beta take a look at of its Companies Market back in February, and it’s since grown to 2 million users within the take a look at pool. Now, LinkedIn will develop the choices globally, offering extra methods to facilitate freelancer discovery and connection, and maximize alternative.
As you may see within the above photos, with LinkedIn’s newest additions, customers that add a Companies itemizing to their profile can now profit from superior discovery, with new advice instruments, search filters and extra that may assist enterprise house owners hone in on what they want from freelance suppliers.
LinkedIn’s additionally streamlined its freelancer connection course of by making it so that when any individual discovers your service web page, they will instantly ship a request for providers while not having to attach or comply with you.
Which is a major enchancment, that may basically open up its freelance listings to a much wider viewers, and facilitate extra connection by way of the software.
Along with this, LinkedIn’s additionally added a brand new dashboard for service suppliers to assist them hold tabs on their numerous queries and requests:
“Once you create a service web page, you’ll now have a dashboard to handle venture requests and messages all proper from LinkedIn. No must handle completely different communication channels. And, we’ll ship you notifications if new requests or messages are available in.”
The brand new dashboard will even embrace a ‘Opinions standing’ factor, the place customers will be capable to handle the shopper evaluations which might be featured on their providers web page.
The replace is one in all a number of new job connection options introduced by LinkedIn, which can also be seeking to facilitate extra versatile work settings in job queries, by way of new ‘Distant’, ‘Hybrid’ and ‘On-site’ filters inside the its Job Search and Open to Work options, whereas it’s additionally including new firm web page summaries for job seekers to offer extra perception into workforce insurance policies (together with vaccination necessities and different return to workplace data).
Amid evolving laws round COVID restrictions, and the gradual shift again to the workplace, the brand new filters will make it simpler to speak private preferences, whereas additionally understanding the precise necessities of every office.
And LinkedIn clearly stands to learn from the constructing financial restoration. In one other submit on the LinkedIn Engineering blog, the platform experiences that:
“Job transitions are up 50% yr over yr, and as extra candidates are searching for new positions, we’re seeing a record-setting variety of open jobs on LinkedIn. Distant jobs are additionally turning into extra prevalent, with 1 in 8 U.S. jobs on LinkedIn now being distant, a rise over the earlier ratio of 1 in 67 seen in March 2020.”
That’s quite a lot of exercise, and quite a lot of change inside the broader workforce, which LinkedIn is seeking to faucet into with these new updates, with a purpose to cater to as many alternatives as it could.
Furthering this, LinkedIn’s additionally seeking to present extra steering for job seekers by way of a career summit on October 27th, during which LinkedIn Studying instructors will define suggestions and approaches for profession transformation.
“The Profession Summit brings collectively profession specialists for a day of recommitment to the factor that is going to get us to the place we need to go – studying new expertise. With occasions starting from managing your profession with goal to growing a facet hustle, you may attend all of them, or choose and select those which might be most related to you. Be a part of reside and produce your questions, or watch afterwards at your comfort.”
Given the breadth of profession change occurring, it is sensible for LinkedIn to faucet into these shifts, because it appears to maximise alternative, and join extra customers to the careers that finest swimsuit their pursuits.