Following on from Instagram’s addition of the capability to reply to a comment with a Reels video clip, Pinterest has at present announced that customers can reply to Pin feedback with an Concept Pin video, offering comparable performance.
As proven within the above instance, now, if you wish to add a visible component to your Pin remark reply, you may faucet on the three dots menu subsequent to any remark, which gives you an choice to ‘Reply with new Concept Pin’. That can then open up the full-screen Concept Pin composer, so you may add extra context to your response.
The thought for video replies was sparked by TikTok, which added a video reply choice in May last year. And given the growing engagement with short-form video, it is sensible for Pinterest to align with the development, and supply extra methods for individuals to make use of video for engagement and interplay wherever they will.
Pinterest additionally added Idea Pin Takes again in October, which offer comparable functionality, although that choice is extra aligned with enabling customers to share their experiences in response to an concept, versus replying to particular parts.
And for manufacturers on Pinterest, Concept Pin replies might be a major consideration, with the capability so as to add explainer movies, customized video replies to feedback, product promos, and so forth.
There’s a variety of the way during which the characteristic might be used, and as Pinterest strikes additional and additional into video engagement, it offers one other option to lean into utilization tendencies, and improve reference to Pinners.