Should-Have Anti-Fraud Options To Shield Your Advert Campaigns [Checklist]

Must-Have Anti-Fraud Features To Protect Your Ad Campaigns [Checklist]

This submit was sponsored by Adex. The opinions expressed on this article are the sponsor’s personal.

Do you know that bots can gulp a major a part of your promoting funds?

That’s proper.

You could be unaware of their malicious exercise till it’s too late.

Your target market? Didn’t see your advertisements.

Your investments? Wasted.

However there’s a means out.

Trendy anti-fraud applied sciences permit advertisers and types to detect pretend site visitors, marking even the trickiest human-like bots from actual customers. Additionally, such devices can assist you do away with invalid site visitors sources, analyze your efficiency, and create detailed stories.

By means of an ADEX instance, we wish to present precisely how such monitoring and prevention techniques can assist you retain your site visitors neat and pure.

Should-Have Options To Shield Your Enterprise From Bots

Which options can save your advertisements from dangerous bots?

Now we have ready the essential function set to avoid wasting your funds from pointless losing.

Fraudulent Visitors Redirect

Top-of-the-line issues you are able to do with pretend site visitors is to detect and do away with it.

The redirect function checks each consumer and identifies if their conduct is pure and genuine. If any of them appear suspicious, they’re despatched to a clean web page, a so-called “dummy”, as an alternative of your touchdown web page.

Filters are exact sufficient – they analyze guests by quite a few components in addition to your customized necessities.

As such, neither your promoting funds nor the net presence of your model is in danger. Redirect is among the most effective and easy devices to maintain your enterprise secure.

One in every of our prospects suspected that his site visitors is partly invalid and used the Redirect function to ship the contaminated flows to a different URL. As such, he prevented paying for pretend conversions and saved about $17,000 of his weekly funds. You can see all the small print on this case study.

Actual-Time Evaluation With API Device

Well timed evaluation and reporting are basic for each advertising marketing campaign.

In the event you try for higher outcomes, automated instruments for knowledge gathering and processing are a should – not solely are they exact, but additionally time-saving.

And pace can prevent from additional dangers – you could have an opportunity to stop them as an alternative of fixing the issue later.

API creates tokens in your system, accesses your knowledge, analyzes it, and optimizes issues (say, switches the non-fruitful zones off). Such instruments guarantee detailed and significant outcomes with out in depth efforts.


To stop fraud dangers, you need to monitor suspicious exercise and decide it in real-time. The Postbacks function informs you about all pretend actions that occur in your system.

You’re the one to set the mandatory anti-fraud parameters up and distinguish which site visitors sources should not so dependable.

The device detects doubtlessly harmful exercise and sends alerts to you. With exact knowledge at hand, you’ll be able to determine which site visitors sources ought to be blocked – be it an internet site or a whole nation.

The principle advantage of Postbacks options is a well timed reveal of a menace – you get alerts about suspicious actions earlier than they hurt your marketing campaign.

JS Tag Simply Built-in With Google Tag Supervisor

An extra anti-fraud defend is JS Tag, a script carried out proper into the HTML of your webpage created to trace and remove bots. JS Tag detects fraudulent exercise on the deepest stage and ensures that even the delicate forms of bots gained’t move.

JS Tag may be built-in with Google Tag Supervisor, which makes your workflow easy and easy.

Customized Studies To Get Refunds

Even for those who missed the second to detect and exclude a fraudulent site visitors supply, you’ll be able to nonetheless ask for a refund. You have to be conscious that site visitors suppliers should not very impressed by the thought of returning your money. Nevertheless, there’s a solution to persuade them.

With ADEX, you’ll be able to kind a customized report filled with proof and proof. The stories are fashioned to the strictest business requirements and embody all obligatory parts (supply ID, proportion of fraud, forms of fraud, and stats) to make your declare inconceivable to disregard.

After the report is shipped, the wrestle in your refund doesn’t finish – it’s only the start. The principle distinction between ADEX and different anti-fraud instruments is that our managers assist you throughout your entire course of.

Throughout disputes, site visitors suppliers normally ask for extra particulars to just remember to deserve a refund. With managers’ assist and exact knowledge, you could have considerably extra probabilities to get your money again. The wrestle in opposition to bots is rarely easy and requires your consideration on totally different ranges.

Your anti-fraud arsenal ought to embody the next weapons: instruments for fraud detection and evaluation, prevention, redirecting, and reporting. Yow will discover all of them at ADEX.

Causes To Select Adex As Your Anti-Fraud Answer

There’s little doubt that fraud detection and safety are completely important.

Listed here are the the explanation why you need to go for ADEX.

Acknowledgment Of The International Promoting Group

Our experience has been confirmed by IAB (Interactive Promoting Bureau), the European affiliation of digital advertising professionals. ADEX obtained the IAB TCF (Transparency & Consent Framework) certification and have become the IAB Hellas member this 12 months.

We’re proud that our exploratory work and want for transparency have been acknowledged on the worldwide stage.

ADEX Has Handed Google Easy Verification

Now our firm is on the Google Distributors Listing. The effectivity and reliability of our options have been justified by the biggest firm that makes a speciality of online-related providers.

This certification proves that our practices adjust to GDPR (Common Information Safety Regulation) and Google’s requirements.

Clean Implementation Of All Options

The system works with a code snippet, whereas all settings are customizable to your wants.

The very best factor – superior safety measures don’t have any impression in your interface and maintain the consumer expertise as snug because it at all times was.

Managers By Your Aspect

Now we have a group of anti-fraud consultants able to assist you at any time.

Whether or not you’re prepared to win a refund dispute or want a session on any fraud-related points, our managers and analysts will assist.

Completely different Wants Are Lined Simply

Our instruments work nice for solo advertisers, giant corporations, and advert networks. We create options to make sure pure site visitors for everybody.

Automation To Save Your Time

Most of our instruments require minimal guide work – you simply have to combine them into your system and set the suitable parameters.

Analysis, evaluation, and optimization are performed by superior algorithms.

Bots are dangerous in some ways and each advertiser or model is in danger.

Nevertheless, all the pieces relies on how prepared you’re to satisfy the difficulties and provides them a pleasant counterpunch.

Anti ad-fraud options are your defend and sword on this wrestle, so make certain to have them at hand. All the described instruments can be found for you on the ADEX platform.

Featured Picture: Picture by Adex. Used with permission.

Source link

Leave a Reply



Our purpose is to build solutions that remove barriers preventing people from doing their best work.

Giza – 6Th Of October
(Sunday- Thursday)
(10am - 06 pm)