Snapchat’s seeking to broaden the utility of its Snap Map function, with the addition of a brand new ‘Layers’ toggle that’ll allow customers to alter the main target of the map show.
As you may see on this instance, Snap’s new Layers toggle, on the prime proper of the Snap Map show, will let customers to select from totally different presentation choices on the map.
The primary possibility, ‘Recollections’, will spotlight a few of your prime Snap moments from the final 12 months, pegged to the locations the place they occurred. ‘Discover’, in the meantime, will showcase public Snaps from numerous locations, providing you with extra perception into what’s taking place around the globe.
The variable choices present extra capability to make use of the Snap Map for various objective, which might get extra customers participating with the show to each re-live previous experiences and study extra about their environment, along with connecting with associates and discovering local businesses.
Snap’s additionally engaged on extra layers so as to add in, together with ‘Partnered Layers’, which can allow manufacturers to sponsor sure map listings to assist promote their enterprise.
Snap first introduced Layers at its partner summit back in May, the place it defined that corporations will ultimately have the ability to add information on to their very own map. It’s now transferring to the following stage, and with over 250 million Snapchatters usually participating with the Snap Map, it could possibly be a superb possibility for selling what you are promoting, and connecting by way of a extra devoted, much less cluttered overlay on the display screen.
It’ll be attention-grabbing to see whether or not that modifications consumer engagement with the Map, and what different choices Snap might look so as to add in to spice up interplay.
Snap’s new Layers toggle is being rolled out from right this moment.