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TikTok Brings its Linked TV App to Extra Customers within the US

TikTok Brings its Connected TV App to More Users in the US

After first bringing the TikTok expertise to Samsung Sensible TVs in Europe last December, then increasing it to US customers earlier this year, TikTok has at the moment announced one other growth of its TV connection app, with Google and Android TV subscribers, Android Fireplace TV customers, in addition to LG and Samsung Sensible TV homeowners, now capable of expertise the lean-back TikTok viewing expertise on the largest display of their dwelling.

TikTok TV app

As defined by TikTok:

“The TikTok TV app is constructed for a TV home-viewing expertise, making it simple to look at content material from our ‘For You’ and ‘Following’ feeds on the large display. This contains probably the most preferred and considered movies throughout an enormous vary of classes, from gaming and comedy to meals and animals.”

As you may see within the instance above, the TikTok TV app is strictly because it sounds – TikTok on your house TV. Customers are capable of log into the TikTok TV app with their present TikTok account, making certain your preferences are factored into the content material displayed, whereas you may as well seek for content material and creators by way of the Uncover perform within the TV app.

The expanded viewing choices might drive broader consumption and consciousness of TikTok content material, with the pandemic pushing extra folks to devour extra web-based content material on their dwelling TV screens, and youthful viewers, specifically, more and more aligned with related TV choices.

Certainly, based on evaluation from eMarketer, some 52.8% of US YouTube viewers, watched the platform’s content material on a related TV machine in 2020, with that quantity set to extend to 57.7% by 2022.

YouTube CTV viewing chart

Given the popularity of TikTok, you may think about that it might additionally see comparable viewing traits – and even when it solely achieves a fraction of the identical response that YouTube’s seeing, that would nonetheless be a powerful driver of content material consciousness and consumption, serving to to spice up the app’s recognition and affect.

In fact, the vertical format of TikTok clips isn’t ideally aligned with bigger, wider TV screens, with the TikTok app displaying content material in a form of inverted letterbox format, with blurring on the edges.

TikTok TV app

Besides, it may very well be a useful addition – and for model promotions, it might, finally, present one other means to facilitate TV-like advert attain via extra focused social app campaigns.

As such, it’s value retaining tabs on the rollout, and adoption of TikTok TV viewing. We’ll preserve you up to date on any progress.

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