TikTok‘s attempting out a brand new solution to increase engagement with a brand new video tagging feature that will allow you to tag different profiles in your clips.
As you possibly can see on this instance, posted by social media professional Matt Navarra (by way of Sam Schmir), the brand new choice is along with the prevailing @point out choice inside the submit captions, which means you’d be capable to preserve your caption textual content freed from mentions, and nonetheless immediate different profiles to alert them to your clip.
On this respect, it wouldn’t be an enormous change, functionally, however it will present one other, extra built-in means to hyperlink to different creators and/or profiles, which might assist to advertise each your individual and different individuals’s presence – whereas for manufacturers, it might additionally present one other solution to increase neighborhood engagement, by alerting prime supporters or inventive companions to your newest uploads and clips.
That’s the place this may very well be significantly helpful. What if, for instance, you had an inventory of TikTok profiles that had beforehand requested questions on one in every of your merchandise featured in one other video, or had requested a query a few coming improve or characteristic in a Q and A session? With this, you’d be capable to tag them particularly, alerting them to those solutions or updates, which might assist so as to add a extra private contact to your movies,
However once more, you possibly can theoretically do that already, by @mentioning them within the caption, however this may very well be a greater solution to each tag related individuals whereas nonetheless protecting your caption extra generic, and clutter-free, along with highlighting content material companions.
Both manner, it may very well be one other component to experiment with. TikTok’s testing the brand new choice now, with no plans for a full rollout at this stage.