TikTok could also be good at inspiring new meme tendencies and selling the newest music. However can it additionally assist automotive entrepreneurs promote vehicles? Are TikTok customers open to auto advertisements, and are they on the lookout for car-related content material throughout the app?
Because it seems, they’re, based mostly on the newest insights included in a brand new, 33-page ‘Auto Playbook 101’ revealed by the platform.
The information seems to be at a variety of key engagement tendencies and case research – you possibly can obtain the complete information here, however on this put up, we’ll check out a number of the key parts.
First off, TikTok highlights the recognition of auto content material within the app, with 60 billion views of car-related content material within the first half of 2021.
The information additionally outlines key auto tendencies, together with the forms of vehicles TikTok customers are most keen on.
The information additionally gives an outline of TikTok’s numerous advert choices, with a deal with auto entrepreneurs, which might assist to information your course of.
There’s additionally, as famous, case research, in addition to instance marketing campaign overviews to assist maximize your utilization of TikTok campaigns.
There are some invaluable insights right here, even for entrepreneurs exterior the automotive sector, with extra basic knowledge on TikTok’s total viewers and key tendencies.
In addition to inventive suggestions:
It’s undoubtedly one of many higher TikTok guides I’ve seen, and in the event you’re keen on getting a greater understanding of the platform, and how one can align with key utilization shifts and engagement tendencies, it’s value looking.
You’ll be able to obtain TikTok’s ‘Auto Playbook 101’ here.