TikTok has printed a brand new itemizing of a few of the high model/creator partnerships of the 12 months, through a brand new showcase that it’s calling its ‘Culture Driver List’.
Some acquainted faces in there, little question.
As defined by TikTok:
“No platform has impacted tradition greater than TikTok in 2021, whose hyper-aware and engaged neighborhood skyrocketed to greater than 1 billion customers globally, offering manufacturers with an unmatched alternative. From Clinique’s #zithappens marketing campaign (9.6B views) that includes creator Jasmine Sullivan to the #JifRapChallenge (6.9B views) that includes creator Chakira Clark, the checklist proves that with the fitting inventive spark and collaboration, any model – no matter business – is able to making a cultural phenomenon on TikTok.”
The Culture Driver mini-site contains an summary of the featured creators and their advertising companions, in addition to an ‘A to Z’ of TikTok tendencies.
Every letter of the alphabet has its personal, 10-second clip, which goals to spotlight a selected ingredient that drives engagement within the app. Which aren’t overly insightful in themselves, however the general itemizing does present some good pointers as to how one can align your content material technique, and formulate a simpler TikTok advertising method.
The mini-site additionally features a itemizing of high creators in a variety of light-heartedly assigned classes:
Tapping by on any of those will carry up a profile of every creator/model partnership, together with a hyperlink by to the related clips, which supplies extra perception into the specifics of every promotion, and the way the creators approached it – which may additional inform your individual method.
There are some attention-grabbing insights right here, and in the event you’re seeking to faucet into TikTok to your advertising efforts, it’s price looking, and seeing how different companies have been profitable with their TikTok tie-in campaigns.
You’ll be able to try the brand new TikTok Tradition Driver Listing mini-site here.