Music performs a key position on TikTok, and immediately, the platform has shared a new listing of the highest tracks and artists on the platform all year long, together with regional insights, style developments, hottest artists by class and extra.
As defined by TikTok:
“After turning heads in 2020, TikTok continued its large development to be a dominant drive in music and the music trade in 2021. Roughly 430 songs surpassed 1 billion video views as TikTok sounds in 2021 – a threefold improve over 2020. The staggering view counts on TikTok don’t exist in a vacuum, however straight translate to industrial success for trending songs and artists. Over 175 songs that trended on TikTok in 2021 charted on the Billboard Scorching 100, twice as many as final 12 months.”
Certainly, TikTok is now so influential that numerous artists and publishers are creating tracks with TikTok in thoughts, with some even changing the names of their songs on reflection to higher align with in-app utilization. In keeping with a current examine by MRC Data, 75% of TikTok customers within the US use the app to find new artists, whereas 63% say that they hear music that they’ve by no means heard earlier than for the primary time by way of TikTok clips.
And with TikTok set to achieve 1.5 billion users in 2022, that affect solely seems set to extend, which provides much more weight to this overview of key music developments.
First off, TikTok shares an inventory of the most well-liked tracks within the app, each within the US and globally:
A few of these artists have emerged from TikTok, highlighting the all-encompassing creator ecosystem of the app, which supplies each publicity and promotional alternatives, with direct hyperlinks again to the TikTok neighborhood.
TikTok additionally shares the highest music genres based mostly on views:
In addition to the highest artists by catalog creations:
TikTok additionally highlights basic tracks which have made a comeback by way of the app:
Most likely the most well-liked instance on this case can be Fleetwood Mac’s ‘Goals’, which was first launched in 1977, however re-entered the Billboard charts last year on the again of a viral TikTok clip. That resurgence underlines the potential of TikTok for the music trade, and it’s little shock to see publishers placing extra give attention to the channel as a way to maximise gross sales alternatives.
TikTok has additionally revealed a map show of the most well-liked tracks by area:
There are some attention-grabbing insights and notes within the report, which could possibly be price a search for these seeking to get a greater sense of the position that music performs within the app, and how one can align with the most recent developments and shifts.
You may take a look at TikTok’s full 2021 music report here.