TikTok is trying to assist extra manufacturers take the leap into TikTok content material creation with a new set of detailed, step-by-step guides on find out how to create a few of the commonest, partaking video varieties on the platform.
And with extra manufacturers trying to lean into the app this vacation interval, and attain its burgeoning user base, the notes could come in useful – you possibly can learn TikTok’s full overview information here, however on this put up, we’ll overview the three primary video varieties that TikTok has highlighted.
First off, TikTok means that manufacturers create an introductory, first-person story clip, outlining their enterprise and what they do.
As you possibly can see, TikTok’s shot-by-shot guides are very detailed, offering a transparent define of find out how to create an introductory clip.
TikTok additionally suggests companies put up a product showcase clip:
Whereas it additionally offers a top level view for a buyer story video:
Once more, the framing notes, right down to the second, present a really clear overview of find out how to create an efficient TikTok clip – so for those who’re caught for inspiration, otherwise you don’t have time to analysis area of interest tendencies within the app your self, this might come in useful to your planning.
From there, TikTok additionally notes that manufacturers can promote their clips to succeed in a good bigger viewers, although even with out paid assist, these are some good clip varieties to assist set up your model’s TikTok presence.
And it’s best to most likely take into account it. The app is now as much as a billion users, rivaling Instagram on this entrance, and rising a lot sooner, with its partaking, community-focused method serving to to extend curiosity, and get extra folks spending extra time with TikTok clips.
However conventional, interruptive advert approaches received’t work – it is advisable to align your inventive with TikTok tendencies with a purpose to maximize its promotional worth to your model. Which is why these notes are useful, and price factoring into your course of.
You possibly can learn TikTok’s full content material overview information here.