TikTok’s making an attempt out one other new creator monetization possibility, with some customers seeing a brand new ‘Tips’ tab of their TikTok settings.
As you’ll be able to see on this instance, posted by Jera Bean (and highlighted by Matt Navarra), some creators now have a Ideas part of their account choices, by way of which they’ll apply to obtain ideas from their viewers.
As per TikTok’s description, to be eligible for Ideas, customers have to have at the very least 100k followers and their account must be in good standing, consistent with TikTok’s platform guidelines and rules.
TikTok will take no reduce from creator ideas, at the very least initially, with customers who’re accepted then getting this new Ideas button on their profile web page (by way of Loochy TV)
Which might be a helpful strategy to drive generate direct revenue out of your greatest followers – we requested TikTok concerning the new possibility and it supplied this assertion:
“We’re all the time excited about new methods to convey worth to our neighborhood and enrich the TikTok expertise.”
TikTok’s been working so as to add in additional monetization choices to incentivize customers to maintain posting, and stay aggressive with YouTube and Instagram, which provide much more profitable income share packages.
However these choices, after all, are extra aligned with long-form video, the place they’ll insert mid and pre-roll advertisements, which might then be straight attributed to video views. Brief-from video doesn’t present the identical potential on this respect, which signifies that TikTok wants to have a look at further avenues to monetization, like tipping, direct funding, virtual gifts and eCommerce integrations.
TikTok’s additionally trying to help facilitate brand partnership deals as one other income stream for creators, however eCommerce integration seems set to be the important thing focus, which it’s seen vital success with within the Chinese language model of TikTok Douyin.
Tipping is one other a part of the larger monetization framework, with customers capable of buy in-app cash that they’ll then allocate both to ideas, digital presents, and even creator shoutouts, which it additionally added earlier this yr.
Given the breadth of choices obtainable, it’s little shock to see TikTok additionally testing out direct tipping as an alternative choice, although it’s pretty restricted in the intervening time, and TikTok’s supplied no specifics on the precise roll-out and availability as but.
However it’s possible you’ll discover it in testing, with TikTok additionally working to construct in additional in-app spending choices, like digital presents and rewards, in an effort to set up new routine behaviors, and assist information the subsequent stage for the app.