Twitter has introduced the winners of its #BestOfTweets Awards for 2021, which features a mixture of statistic-based a peer-voted awards, throughout a variety of classes, recognizing essentially the most excellent model tweets and handles of the yr,
The massive winner of the yr was McDonalds, taking out ‘Greatest Model Presence’ total.
As defined by Twitter:
“In no small feat, McDonald’s pushed the boundaries and advanced its persona to talk to essentially the most various and largest technology in American historical past but. From celeb meal campaigns with Saweetie and BTS to launching its loyalty program, McDonald’s continues to be on the forefront of dialog.”
ba da ba ba ba actually didn’t should go that tough
— McDonald’s (@McDonalds) April 30, 2021
Diving into trending memes and internet lingo generally is a dangerous path to take, as it could possibly come off as attempting too laborious, whereas manufacturers additionally usually miss the purpose or focus of the development, and may even do injury to their fame because of this. However McDonald’s 2021 method is extra alongside these strains, looking for to faucet into influencers and tendencies to carry its place within the on-line dialog.
And it appears to be working, not less than from Twitter’s perspective.
The important thing, actually, is getting good individuals to run your social media account, Twitter managers that really perceive the specifics of the medium. It’s one factor to be lively on Twitter, and one other to be good at tweeting, and never all people with 1000’s of followers falls into that class, essentially.
When vetting social media managers, you should not solely have a look at their very own presence, but in addition search examples of what they might tweet in sure eventualities, and get a really feel for the way in contact they’re with broader tendencies.
Essentially the most tweeted about model for 2021, in the meantime, was Disney+, which has had a giant yr of promotions and exclusives.
The pandemic has saved most of us at dwelling for big chunks of the yr, and Disney has used that chance to utterly change its method to movies and content material. That can have implications for the whole film trade going ahead, and as we’ve already seen, it would require the reformatting of traditional Hollywood contracts and offers to cater to this new paradigm.
However movie distribution has, invariably, modified. And whereas Netflix is the established chief in VOD, Disney’s secure of stars and properties has it effectively positioned to take over the house, and transfer into line with the following technology of video consumption.
Given this, it’s little shock to see it proceed to achieve consideration with its tweets.
The preferred single model tweet of 2021, nonetheless, goes to Nick Jnr, with this uplifting message from a grown-up Steve of Blue’s Clues.
The tweet, which appeared to come back at simply the best time for a lot of, amid the continuing impacts of the pandemic, has racked up greater than 2 million likes, serving to to remind individuals of the ability of tv, and the way it’s performed a task in our improvement.
By way of particular campaigns, this promotion from Oreo took the prize for ‘greatest marketing campaign to creatively push the envelope’.
your solar signal. your moon signal. However have you ever ever puzzled about your OREO signal? ????.
— OREO Cookie (@Oreo) May 17, 2021
The innovation right here was within the marketing campaign’s execution, as defined by Twitter:
“When a fan appreciated an @Oreo Tweet, the beloved cookie analyzed the fan’s most up-to-date Tweets to share a customized OREO horoscope with tasty insights about their character – and that’s the sort of Stuf that conjures up innovation.”
The marketing campaign seeks to make the most of the interactive advantages of the medium to reinforce engagement with the model. VaynerMedia oversaw the inventive components of the push.
Twitter has additionally allotted awards based mostly on the most-used model hashtag, the perfect marketing campaign linked to a significant second and a particular award to the #ThankYouNurses promotion.
The winners present some attention-grabbing perspective on what’s working in tweet campaigns proper now, which may assist to get you considering extra creatively about your individual tweet method.
You may take a look at the complete record of #BestofTweets award winners right here.