What To Do When Google Is Rating The Unsuitable Web page For Your Key phrases

What To Do When Google Is Ranking The Wrong Page For Your Keywords

You’ve taken all of the steps you consider are essential to rank a web page for a specific key phrase – after which one other web page in your website reveals up for that key phrase.

This can be a irritating but widespread drawback. When the “fallacious” web page is exhibiting up, Google isn’t recognizing your supposed web page as one of the best vacation spot for visitors, for some motive.

Even if your supposed web page is perhaps one of the best vacation spot, logic doesn’t apply right here; solely algorithms decide the rating and numerous search engine optimization strategies can try and appropriate it.

With the “fallacious” web page exhibiting up, your consumer expertise is perhaps affected, you may need fewer conversions, or your bounce charge, CTR, or engagement metrics could be decrease than they need to be.

Fortunately, there are a number of steps you possibly can take to repair the issue. Let’s have a look.

How To Enhance A Web page’s Rating Indicators For A Particular Key phrase

Step 1: Consider The Person Intent Of Your Focus Key phrase

User intent is actually the aim an individual has once they kind in a search time period into Google.


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Over the previous 12 months or two, making certain the web page you wish to rank for a question matches the consumer intent has turn into important.

  • Is the aim to purchase one thing? (Transactional)
  • Is the aim to discover a explicit web site or web page? (Navigational)
  • Is the aim to search out useful data to additional reply a query you’ve got? (Informational)

Tailoring your content material to the intent is essential.

For instance, in case your focus key phrase was “greatest funds laptops 2021” and also you needed your product web page or class web page to rank for this, you in all probability don’t have any shot.

Example of SERPs for laptop searchScreenshot by creator, November 2021.

Within the instance above, you possibly can clearly see that each one the highest rating web sites are from third-party aggregators and assessment websites the place they record a comparability of one of the best laptops.


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The truth is, not one producer or retail website is rating on Web page 1 for this so you should shift focus away from this key phrase altogether or perceive what you might be coping with to higher align.

Step 2: Consider The Content material On The Web page

After getting ensured your content material is matching the intent, you possibly can then transfer on to making sure the content on the relevant page is optimized.

Some questions you would possibly wish to ask your self to additional analyze are:

  • Is my major focus key phrase in my web page title?
  • Do I reference my major focus key phrase in my description?
  • How does the size of my copy evaluate to that in opposition to the High 10 or High 20 rating websites?
  • Do the competitor websites use shared semantic key phrases that I want to include into my web page?
  • Does my web page reply questions a consumer may need to know extra about this matter?

Two instruments that each do a superb job serving to you analyze and reply the questions above are SEMrush Writing Assistant and Clearscope.

Step 3: Consider Your Inner Hyperlinks

Hyperlink indicators are what inform Google a web page is vital, so be sure to have a adequate quantity of pages in your web site linking back to the web page that you just wish to enhance.

Strive including 3-5 inside hyperlinks from topically related pages with excessive authority.

A fast approach to do that is to go to Ahrefs, enter your area, after which navigate to “High Pages”.

Go to Ahrefs, enter your domain, and then navigate to “Top Pages”Screenshot by creator, November 2021.

It will let you know which pages are essentially the most authoritative in your website, and then you definitely simply want to search out essentially the most related pages and add a hyperlink to your goal URL.

Bonus Tip: You could be aggressive with inside anchor textual content so use your focus key phrase because the anchor textual content of your inside hyperlink.


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Step 4: Consider Your Exterior Hyperlinks

The identical rule applies to exterior hyperlinks because it does to inside ones.

Hyperlinks present Google {that a} website and a web page are priceless, so when you have a copious quantity of exterior hyperlinks pointing to the fallacious web page for a particular key phrase, it’s going to have an effect on your potential to rank the right web page.

If that’s the case, speak to these websites and ask them to hyperlink to the right web page.

Alongside the identical traces, in case you don’t have any exterior hyperlinks pointing to the right web page, it’s going to ship the message to Google that this web page isn’t priceless and shouldn’t be ranked effectively. It is perhaps so simple as doing a hyperlink evaluation to repair your drawback.

Step 5: Look At Your Person Information

Do you’ve got a excessive bounce charge for the related web page?

A poor click-through charge?

A awful conversion charge?

If individuals are touchdown on the related web page and leaving shortly, or are unable/unwilling to navigate the web page and convert, it’s may have an effect on your total rankings.


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Use Google Analytics or software program like Hotjar to get a really feel to your consumer knowledge with regard to this web page, after which redesign the web page to avoid no matter drawback your customers are experiencing.

How To Downgrade Or Cut back A Web page’s Present Rating Indicators

When you’ve improved the rankings of the web page that you just’re attempting to spice up, you really have to downgrade the web page that’s at the moment rating to your search time period.

I do know that goes in opposition to just about all search engine optimization teachings, but it surely’s what must occur with the intention to make sure that the related web page is ready to rank.

You are able to do this by eradicating all traces of the key phrase and its associated phrases from the non-relevant web page.

Then, restructure your inside hyperlinks in order that they’re pointing away from this web page and towards the right web page.

The identical goes for exterior hyperlinks: contact some site owners and ask them to redirect their hyperlinks to the right web page.


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Use A 301 Redirect If All Else Fails

Use a 301 redirect if all of the above-mentioned steps fail. Simply take down the fallacious web page and use a 301 redirect to the precise web page that you just wish to be listed. It will inform Google that you’ve got completely moved the previous web page to the brand new web page and any fairness the previous web page has will likely be transferred to the brand new web page, thus giving it extra of a lift.

“Unsuitable” Web page Rankings Can Be Fastened

When the fallacious web page pops up to your goal key phrase, it’s an all too widespread drawback that may negatively have an effect on your consumer expertise.

However, by following the easy steps above, it is best to be capable of resolve the problem and get visitors going to your supposed web page.

The tip consequence will likely be a greater consumer expertise as your visitors begins to achieve the precise vacation spot, and it is best to begin to see improved engagement metrics as effectively.

Extra Assets:


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Featured Picture: Shutterstock/Zouls

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