Why Is TikTok So Well-liked?

Why Is TikTok So Popular?

With one billion month-to-month energetic customers, TikTok is within the higher echelon of social media apps.

Undecided why TikTok is so well-liked?

A Neilsen examine makes an attempt to elucidate why.

Commissioned by TikTok, the examine analyzes information from over 8,000 survey respondents who had been requested questions concerning their notion of the location’s content material.

The target of the examine is to know what folks worth about TikTok. Outcomes supply perception into why it’s grow to be a cultural phenomenon.

Let’s dig into the information and take a look at to determine why a billion individuals are utilizing TikTok each month.

Customers Say TikTok Is Genuine

Customers really feel like they are often themselves on TikTok, which might be a contributing issue to its recognition.


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The examine finds:

  • 64% of customers say they are often their true selves on TikTok.
  • 56% of TikTok customers say they’ll put up movies they wouldn’t put up elsewhere.
  • 53% of customers say they belief others to be their actual selves on TikTok.

When requested how they understand the content material on TikTok, respondents described it as: genuine, real, unfiltered, and trendsetting.

These sentiments prolong to advertisements on TikTok as properly. Promoting on TikTok is considered as actual, distinctive, and enjoyable.

Customers Say TikTok Makes Them Joyful

TikTok content material brings pleasure, the examine finds, and who doesn’t want extra of that of their lives?


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“A mean of 31% of TikTok customers included “lifting my spirits” as one of many prime three causes for returning to the TikTok platform many times.”

Examine that to Fb, which has been making headlines for having unfavourable impacts on psychological well being.

TikTok Is Distinctive And Totally different

Customers really feel like they’ll go on TikTok and see content material they’ll’t get anyplace else.

Whereas they could see the identical content material shared throughout Instagram, Fb, and Twitter— TikTok stands aside as a spot to find one thing new.

The examine finds:

  • 79% of customers discover content material on TikTok to be distinctive or totally different.
  • 68% of TikTok customers discover promoting content material totally different from any aggressive platform.
  • 60% of customers internationally (excluding US) say they observe manufacturers on TikTok.
  • 52% of customers say they seek for merchandise or store on the platform.
  • 85% of customers uncover new content material that they get pleasure from via the TikTok platform.

TikTok Is A Neighborhood

Amongst TikTok’s biggest strengths is the sense of neighborhood felt by its customers.

That’s demonstrated by the viral challenges customers participate in.

The power to pattern others’ content material and add to it additionally helps customers construct stronger connections.

The examine finds:

  • 59% of customers really feel a way of neighborhood when they’re on TikTok.
  • 77% of customers say TikTok is a spot the place folks can specific themselves overtly.
  • 84% of TikTok customers say they arrive throughout content material to which they’ll relate.
  • 70% of customers say TikTok is a platform they’d advocate to others.
  • 77% of customers say they learn the feedback on the posts and movies on TikTok.

In brief— TikTok customers really feel snug on the platform and are even excited to have interaction with each other.


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A standard theme all through this information is positivity. Customers get pleasure from their time on TikTok, they’re delighted by the distinctive content material they discover, and so they really feel protected expressing themselves with their very own content material.

That every one helps to elucidate why TikTok is so well-liked.

Customers even really feel extra optimistic towards content material from companies and types on TikTok in comparison with different platforms.

That signifies companies are taking a complete totally different method to advertising and marketing themselves on TikTok.

For extra on TikTok advertising and marketing, see:


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Supply: TikTok

Featured Picture: Shutterstock/Ti Vla

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