YouTube’s Partner Program, its monetization framework for creators, has reached a brand new milestone of two million contributors, and to mark the event, the platform has printed an up to date visualization of the evolution of YPP, which continues to develop according to the platform’s growing creator focus.
As outlined by YouTube:
“Over fourteen years in the past, we launched the YouTube Associate Program (YPP), a first-of-its-kind open monetization program, the place anybody who certified may be part of and begin earning money. Creators who’re a part of YPP can become profitable and earn a residing from their content material on YouTube with ten completely different monetization options (and we hold including extra), from advertiser income to promoting merchandise. During the last three years, we’ve paid greater than $30 billion to creators, artists, and media firms.”
As well as, YouTube additionally notes that its monetization program has result in the creation of latest jobs, and improved financial outcomes.
“In 2019 alone, YouTube’s inventive ecosystem supported the equal of 345,000 full-time jobs, simply within the U.S. This additionally implies that high quality content material on all the pieces from the best way to repair a storage door, to music movies, to lectures on superior physics, can be found totally free, to audiences all over the world.”
Certainly, YouTube continues so as to add new monetization instruments, together with new paid sticker varieties to donate to creators, ‘Super Thanks‘, one other type of paid recognition, and its new, $100 million Shorts funding program.
And because the competitors for inventive expertise heats up, with all platforms now trying to present extra monetization choices, YouTube might want to proceed to evolve its instruments to stay forward of the sport.
Here is an summary of how the platform’s creator monetization choices have advanced over time.