Month: May 2022

The Jobs to be Carried out (JTBD) framework, also called Jobs Concept, is a technique of research used to help innovation in product growth and advertising and marketing. JTBD has existed in numerous types since at the very least the Eighties with Don Norman’s well-known guide, The Design of On a regular basis Issues. It […]

Again on Feb. 11, 2022, the advertising staff at SE Rating, then situated in Kyiv, Ukraine, invited me to provide a web-based presentation about my Search Engine Journal article entitled, “Video SEO: 10 Steps to Optimizing Videos for Search and Discovery.” I shortly accepted. I didn’t hear again from them for a number of days, […]

In case you are studying this text, it’s nearly sure that you’ve been bombarded with the time period private branding and its relevance on the earth of enterprise. You might assume it’s some new fad or a figment of the creativeness of the advertising and marketing gurus. However, consider it or not, private branding is […]

It’s with great satisfaction and pleasure that I announce the promotion of Miranda Miller, an editorial and content material technique champion, to Senior Managing Editor. Whereas this promotion truly occurred in January, having not too long ago joined SEJ myself, I needed to rejoice Miranda’s progress and management inside the group. On this position, her […]

Think about you’re researching for a blog post. You discover a implausible picture that provides quite a lot of depth to your content material. The issue is, that the location the place you discovered it isn’t the unique supply, nor does it hyperlink to the unique supply. Who created the picture? You want this data […]

If completed appropriately, infographics are an amazing visible to seize the readers’ consideration whereas successfully speaking key factors you need them to concentrate on inside your content material. There are quite a few benefits to incorporating infographics that may assist your advertising and marketing technique and construct model authority. First, it incentivizes readers to cease […]

Google has come out swinging in opposition to a legislation proposed by the Canadian authorities that will pressure the search engine to pay publishers for itemizing content material. Canada’s proposed On-line Information Act would compel tech corporations to barter offers with information organizations for content material that seems on their platforms. It’s modelled after legislation […]