20 Greatest Content material Advertising and marketing Instruments

20 Best Content Marketing Tools

What’s in your content material advertising toolbox?

Right now’s shoppers are thirsty for nice content material. However crafting compelling content material and pushing it out to the fitting platforms is usually simpler mentioned than finished.

Content marketing is many roles rolled into one; let’s admit it, we might all use a bit of assist!

That is the place content material advertising instruments are available.

From grammar-checkers to AI-driven software and content-optimizing instruments, there are tons of useful choices to assist your content material sing.

On this submit, I’ll cowl the highest picks for the most effective content material advertising instruments obtainable.

1. BuzzSumo

  • Major Options: Content material analysis, influencer advertising, content material evaluation, trending matters, and efficiency monitoring.

In content writing, the problem begins lengthy earlier than you kind within the first phrase.

There’s an typically prolonged analysis course of concerned with regards to producing content material concepts, scoping out the competitors, and figuring out the fitting goal key phrases.

BuzzSumo simplifies the content material analysis course of by pulling in widespread posts based mostly on key phrases.

These outcomes can then be sorted in accordance with their attain on social networks like Fb, Twitter, and Pinterest.

This lets you scrape the net for content material concepts that pique your target market’s curiosity.

Buzzsumo content tools

You may as well use customized filters to refine your search additional.

For instance, you possibly can look particularly for “how-to” posts, slim your search to a particular nation, exclude a sure area, and rather more.


  • Customizable to your content material advertising targets.
  • Detailed efficiency metrics and analytics.
  • Multi-purpose content material planning and advertising options.


  • Excessive price.
  • Annual contracts solely.
  • No A/B testing on lower-tier plans.

2. Buffer

  • Major Options: Social media content material planning, social media content material scheduling, consumer insights, social content material analytics, content material advertising workflows, and crew collaboration.

Buffer is an all-in-one social media content material advertising device that empowers you to develop your viewers, interact customers with compelling content material, and monitor the efficiency of your social media content material.

In truth, Buffer contains extra options than I can assume to exclude from this checklist!

Buffer will make it easier to decide the most effective days, occasions, and channels to publish your content material, what content material resonates most along with your viewers, and what content material you need to publish subsequent.

You’ll be able to faucet into their content material advertising analytics, consumer insights, engagement knowledge instruments, and extra.

Buffer Screenshot from Buffer, February 2023


  • All-in-one social media content material advertising instruments.
  • Plan, schedule, publish, and monitor content material in a single dashboard.
  • Collaborate along with your crew and streamline your workflow.
  • Very inexpensive.


  • Restricted to social media channels.
  • No Web optimization instruments.
  • The “Free” tier has restricted analytics options.

3. Semrush

  • Major Options: Key phrase analysis, key phrase hole evaluation, competitor evaluation, content material editor, and social insights.

Semrush is a favourite amongst Web optimization professionals as a result of wealth of information and insights it offers, not solely with regards to Web optimization, but additionally competitor analysis, content material creation, and hyperlink constructing.

Semrush is a premium Web optimization device (with a restricted free model) that permits customers to analysis goal key phrases, have a look at their competitor’s content material technique, establish backlink alternatives, and inform their paid promoting technique.

20 Best Content Marketing ToolsScreenshot from Semrush, February 2023

You should utilize the Key phrase Magic Device to search out high-search quantity, low-competition key phrases to show right into a webpage and weblog submit concepts.

Then, you should utilize the Web optimization Content material Template and Web optimization Writing Assistant to optimize your content material for search engines like google and yahoo higher.

This may make it easier to enhance your natural site visitors, entice backlinks, and stand out from the competitors.


  • Free and paid subscriptions.
  • All-in-one Web optimization and content material device.
  • Simple-to-use interface.


  • Excessive price of Guru and enterprise tiers.
  • Restricted social media advertising instruments.
  • No video content material advertising options.

4. Fixed Contact

  • Major Options: E mail templates, electronic mail campaigns, electronic mail advertising analytics, and A/B testing.

Constant Contact is a cloud-based electronic mail advertising platform that empowers enterprise homeowners and entrepreneurs to run extremely focused, partaking electronic mail campaigns.

Not solely does Fixed Contact present electronic mail templates to make crafting electronic mail campaigns simpler than ever, however you possibly can monitor the success of those campaigns (open charges, engagement, clicks, and extra) multi functional place.

You’ll be able to even create buyer surveys, newsletters, and electronic mail programs.


  • Free “checklist constructing” instruments to develop your subscriber base.
  • A/B check topic traces and electronic mail copy.
  • Observe open charges and engagement metrics.
  • Create touchdown pages and social media campaigns.


  • Excessive price for lead gen and buyer relationship administration (CRM) bundle.
  • No built-in Web optimization options.

5. Asana

  • Major Options: Venture administration, crew collaboration, lead monitoring, content material workflows, automation.

Asana is a challenge administration device that permits groups to collaborate on tasks, monitor deadlines, share particulars, and extra.

Asana project dashboardScreenshot from Asana, February 2023

Inside Asana, you possibly can assign consumer duties, add feedback, verify challenge standing, and share paperwork with different crew members.

This makes it simple to remain on deadline and guarantee high quality management in your content material.


  • Tremendous customizable to what you are promoting targets and tasks.
  • Cross-user and cross-team collaboration.
  • Create duties, set deadlines, share supplies, and automate workflows.


  • (Considerably) steep studying curve.
  • No built-in content material planning options.
  • No Web optimization options.

6. Surfer Web optimization

  • Major Options: SERP evaluation, content material outlines, content material editor, competitor analysis.

Surfer SEO is likely one of the greatest instruments in the marketplace for Web optimization content material creation.

Basically, Surfer Web optimization works to investigate the top-ranking search outcomes in your goal key phrase.

It offers an array of ideas that will help you create content material that might be aggressive in search.

Surfer SEO dashboard

These ideas would possibly embody aiming for a goal phrase depend, together with your goal key phrase in your web page title, or growing key phrase utilization on the web page.

Surfer Web optimization additionally offers docs permitting you to write down, analyze, and optimize your content material in a single place.


  • Automated search engine outcomes web page (SERP) evaluation.
  • Phrase content material and key phrase density suggestions.
  • Create and share content material outlines.


  • Excessive price.
  • No key phrase analysis instruments.
  • No content material scheduling options.

7. Grammarly

  • Major Options: Grammar checker, readability checker, Chrome extension.

It’s one factor to create content material optimized for search engine bots and one other altogether to create content material that customers need to learn.

An amazing content material marketer can do each.

With Grammarly, you possibly can enhance your content’s readability so that you drive site visitors and encourage customers to learn your content material from begin to end.

Grammarly offers a free Google Chrome plugin that analyzes your content material for grammar points and readability.

Plus, it may be utilized in Google Docs, on social media, and throughout numerous content material platforms.

20 Best Content Marketing ToolsScreenshot of Grammarly Chrome extension, February 2023

Grammarly takes the stress out of checking your content material for spelling errors and readability points.

You’ll be able to edit your content material in real-time after which relaxation simple understanding it’s error-free and optimized in your viewers’s studying degree.


  • Simple-to-use Chrome extension.
  • Grammar checker for Google Docs, social media, and electronic mail.
  • Free model obtainable.


  • Doesn’t grammar-check all platforms.
  • Primarily a grammar-checking/proofreading device.

8. Ubersuggest

  • Major Options: Key phrase suggestions, subject ideation.

Whereas meant as a device for key phrase analysis, Neil Patel’s Ubersuggest can even make it easier to discover content material concepts that may get your viewers’s consideration.

It expands the seed key phrase utilizing ideas from Google Recommend and Google Adverts Key phrase Planner.

20 Best Content Marketing ToolsScreenshot from Ubersuggest, February 2023

In some circumstances, Ubersuggest outcomes embody key phrase concepts that can be utilized as content material titles proper off the bat. These are often long-tail keywords that embody three or extra phrases.

To prioritize them in your search, click on the small down arrow subsequent to the “Key phrases” column.

With Ubersuggest, you’ve got a near-endless provide of search-worthy content material concepts.


  • Key phrase knowledge straight from Google Key phrase Planner.
  • Information-driven subject suggestions.
  • Backlink knowledge obtainable.
  • Simple-to-use.


  • Restricted to net content material subject concepts.
  • No social media planning instruments.
  • No video content material advertising options.

9. leadfwd

  • Major Options: Web site customer analytics, conversion optimization, lead follow-up.

Leadfwd is an internet site the place you possibly can flip an unknown customer into a possible lead.

Which means if a seemingly nameless customer ventures to your website, you might be able to seize their data, comply with up, and switch them right into a paying buyer.

This can be a extremely worthwhile device, notably for entrepreneurs. Lead technology is likely one of the most vital duties for any digital advertising firm.

LeadFWD analytics, a content marketing tool to try out.

Whereas the identify would possibly recommend that it isn’t a device that helps your content material creation, the other is true.

Because it tells you ways guests spend their time in your web site and reveals the graph of the session, you should utilize this data to change your content material and make individuals spend extra time in your web site.

In truth, with the usage of synthetic intelligence (AI), the device can scan your web site in real-time to ship dozens of insights that assist with lead technology and content material creation.

For instance, the corporate sector, contact data, key personnel, social footprint, and plenty of extra are very a lot wanted to contact the prospect and adapt your content material for the fitting viewers.


  • Pushed by AI expertise.
  • Captures customer knowledge in actual time.
  • Streamlines lead follow-up.
  • E mail advertising options.


10. Awario

  • Major Options: Social listening, social media monitoring, social media content material planning.

Awario is a singular device that allows you to monitor and “hear” to individuals’s conversations on social media.

With this suggestions, you possibly can higher spot and proper any errors you’re making along with your content material.

20 Best Content Marketing ToolsScreenshot from Awario, February 2023

What higher manner to enhance your content material than to get suggestions straight from customers?

This device lets you bypass surveys and messenger bots to achieve perception straight from the supply.

You should utilize this data to create a greater consumer expertise in your web site.


  • Detailed sentiment evaluation and consumer analytics.
  • Create social media alerts.
  • Influencer monitoring and insights.


  • Particular to social media advertising.
  • API and White Label options are solely obtainable on the Enterprise subscription degree.

11. Portent’s Content material Thought Generator

  • Major Options: Weblog submit subject ideation, associated consumer questions.

Portent’s Content Idea Generator is one other superior device that can provide you numerous content material concepts inside seconds.

What’s higher, it’s a totally free device that’s easy to make use of and offers an countless provide of content material matters which you can simply flip into weblog posts.

20 Best Content Marketing ToolsScreenshot from Portent.com, February 2023

Do you typically wrestle to write down click-worthy weblog titles?

This device will make it easier to overcome author’s block and craft partaking titles your viewers can’t assist however click on on.


  • Very simple to make use of.
  • Nice for producing weblog submit titles.
  • Free.


  • Restricted to weblog submit matters.
  • No different content material advertising options.
  • Occasional “bizarre” outputs.

12. Quora

  • Major Options: Consumer questions, authority constructing, group constructing.

Typically, the most effective supply of attention-grabbing content material concepts is the net group itself.

Utilizing Q&A web sites like Quora, for instance, is an effective way to remain in contact with what your target market is asking.

Merely use the built-in search characteristic, and a handful of helpful ideas will pop up:

Quora Q&AsScreenshot from Quora, February 2023

You’ll be able to comb the Quora outcomes for weblog submit concepts, questions in your FAQ pages, and extra.

You’ll be able to even leverage Quora to advertise your content material by providing it as a solution.

This can assist your content material attain the fitting individuals, entice potential backlinks, and generate leads for what you are promoting.


  • Simply discover consumer questions in your area of interest.
  • Reply to viewers questions.
  • Discover model mentions.


  • Backlinks should not assured.
  • Excessive competitors in responding to consumer questions.
  • No different content material advertising options.

13. AnswerThePublic

  • Major Options: Weblog submit subject ideation, associated consumer questions.

AnswerThePublic is a free content material thought technology device that gives a “net” of phrases or matters customers typically seek for on the net.

Merely enter a main subject (say, [Pinterest marketing]), and AnswerThePublic will present a visualization of matters you possibly can flip into weblog articles or webpages.

20 Best Content Marketing ToolsScreenshot from AnswerThePublic, February 2023

As well as, this device offers restricted knowledge on how these search phrases are used, which associated phrases exist, whether or not the matters are framed as a query or a comparability, and extra.

That is actually useful if you’re utterly stumped on what to write down about in your weblog or social media channels.


  • Simple-to-read “net” of subject concepts.
  • Free.
  • Consists of associated questions and comparability matters.


  • Subject suggestions should not infinite.
  • No key phrase knowledge is offered.
  • No different content material advertising options are included.

14. Slack

  • Major Options: Workforce collaboration, multi-tool integrations, automation, challenge administration.

Slack is probably the most well-liked collaboration device for companies, entrepreneurs, and groups.

This is because of its user-friendly interface and, let’s face it, a enjoyable environment that permits customers to share pictures, paperwork, memes, movies, and extra.

Slack is designed to switch your conventional electronic mail communication.

It additionally provides worth to the corporate’s administration, as you possibly can monitor when your workers are logging out and in.

Team Slack channelScreenshot from Slack, February 2023

How does this relate to content material creation?

Effectively, in any group, communication among all departments is crucial.

Slack makes it simple to collaborate throughout departments and ensures that every piece of content material passes by the fitting arms.

For instance, your Web optimization crew can simply present the goal key phrases for the submit, your author can write the primary draft, and your editor can put the ending touches in your content material – all inside Slack.

This protects time and expedites the content material creation course of.


  • Simple-to-use messaging and crew collaboration app.
  • Cellular utility obtainable.
  • Set automated reminders.
  • Integrates with tons of instruments.


  • No built-in content material planning instruments.
  • Primarily a crew collaboration app.
  • No content material scheduling instruments.

15. Google Docs

  • Major Options: Content material doc, file saver, crew collaboration.

Should you already use a special communication app and easily want one thing that helps with file collaboration, then you need to take a look at Google Docs.

This can be a minimalistic, cloud-based app that lets you:

  • Write content material.
  • Add information.
  • Embrace pictures.
  • Create to-do lists.
  • Just about all the things else you’d anticipate from a phrase processor.
Google Docs outline for Screenshot from Google Docs, February 2023

You may as well invite different customers to edit, remark, and share your doc.

Google Docs integrates with different on-line instruments, resembling Airtable, Typeform, Trello, Google Kinds, and plenty of extra.


  • Fully free.
  • Integrates with many different content material advertising instruments.
  • Simple-to-use.


  • Restricted to content material writing, doc sharing, and file saving.
  • No built-in Web optimization or social media options.
  • No content material scheduling options (although templates can be found).

16. Yoast Web optimization

  • Major Options: On-page Web optimization, WordPress plugin, readability checker.

As a content material marketer, you’ve possible heard of WordPress – the most-used content material administration system for web site creation.

Should you presently use it in your tasks, then the Yoast Web optimization plugin is certainly essential.

As soon as put in, Yoast works by ranking the readability and Web optimization-friendliness of your content material in actual time.

It additionally highlights the particular points you could be conscious of as you’re employed:

Yoast SEO toolScreenshot from Yoast Web optimization plugin, February 2023

You may as well use Yoast to set a spotlight key phrase for every particular person submit.

This may offer you a guidelines of goals that may make sure the optimization of your content material.

Remember the fact that Yoast is just not the end-all-be-all with regards to Web optimization, although.

You’ll nonetheless need to conduct key phrase and competitor analysis by yourself (or use extra superior Web optimization instruments) to make sure your content material is optimized.


  • Simple-to-use “Web optimization checker.”
  • Suggests on-page Web optimization enhancements.
  • Free.


  • Not a alternative for Web optimization key phrase analysis.
  • Web optimization suggestions don’t contemplate consumer intent.
  • Doesn’t embody technical Web optimization.

17. Hemingway App

  • Major Options: Readability checker, grammar checker, content material editor.

Like Grammarly, the Hemingway App serves as a free on-line writing assistant however differs in that you just paste your content material straight into the content material editor.

The device then analyzes your content material for readability, passive voice, and any spelling and grammar points your content material could have.

Hemingway App content editorScreenshot from Hemmingway App, February 2023

Why does readability matter?

Effectively, every viewers has a sure degree of understanding concerning the subject you’re writing about.

For instance, writing about Web optimization for entrepreneurs will possible contain extra complicated phrases and explanations than in case you write for a novice viewers.

Instruments like Grammarly and the Hemingway App make it easier to pare down your content material and write in a manner that is smart to your target market.

Typically, you need to purpose for a readability “Grade” of 5 to eight for many audiences.


  • Simple-to-use grammar-checker.
  • Free.
  • Helps enhance readability and phrasing.


  • Not an all-in-one proofreading device.
  • No built-in Web optimization options.

18. Inspectlet

  • Major Options: Content material analytics, efficiency insights, consumer habits insights.

Let’s face it: Even probably the most expert content material entrepreneurs have room for enchancment.

They solely want a clearer view of sure performance metrics to determine what works, what doesn’t, and the right way to flip these insights into data-driven choices.

Inspectlet is likely one of the greatest content material analytics instruments that will help you accomplish all three targets.

If you’re questioning what the guests have seen and skim in your web site – and how one can convert them from doable prospects into potential leads – right here is the answer.

Inspectlet data a video of consumer habits, so you possibly can know the way lengthy they had been in your web site, how they engaged along with your content material, and which components grabbed their consideration.

20 Best Content Marketing ToolsScreenshot from Inspectlet, February 2023

This is likely one of the essential benefits of Inspectlet over the opposite analytic instruments out there.

With this device, you can too establish the place your web site is lagging if somebody leaves it after going through a difficulty in your website.

Primarily based on these analytics, you possibly can create your content material and make it extra interesting to your readers.


  • Analyzes web site lag time.
  • Displays consumer engagement and on-site time.
  • Detailed analytics to tell on-site enhancements.


  • Not an all-in-one conversion fee optimization (CRO) device.
  • Poor consumer critiques concerning customer support.

19. Google Analytics

  • Major Options: Web site site visitors analytics, aim monitoring, conversion monitoring, viewers insights, Web optimization insights.

It’s not possible to go away out Google Analytics if we’re speaking in regards to the high analytics instruments.

Google Analytics is a free platform that may make it easier to enhance your content material, optimize your web site, and study the supply(s) of your site visitors.

Google Analytics traffic dataScreenshot from Google Analytics, February 2023

With Google Analytics, you possibly can simply measure vital engagement metrics resembling web page views, common session length, and bounce fee.

This may mean you can establish particular sorts of content material that attraction to your present viewers.

For instance, in case you discover that your content material on electronic mail advertising performs considerably higher than different posts, you possibly can double down on that subject to maximise your outcomes.

To discover ways to combine Google Analytics into your web site, you possibly can comply with a step-by-step information here.

Uncover the totally different experiences and options to leverage from this Search Engine Journal article.


  • In-depth web site site visitors analytics and insights.
  • Customizable dashboards.
  • On-site targets and conversion monitoring; can assign financial worth.
  • Free.


  • Steep studying curve.
  • Not all key phrase knowledge is out there.
  • Information could also be influenced by spam and bot site visitors (filters obtainable).

20. Raven Instruments

  • Major Options: Key phrase analysis, competitor analysis, SERP evaluation, backlink evaluation, Web optimization efficiency knowledge.

Raven Tools offers a full stack of Web optimization and analytics instruments that will help you enhance your net site visitors and optimize your content material.

Trusted by 1000’s of companies, Raven Instruments is a high possibility for these seeking to generate detailed analytics experiences and acquire perception into creating higher content material for customers.

WYSIWYG Reports by Raven ToolsScreenshot from Raven Instruments, February 2023

Raven Instruments additionally offers instruments for key phrase analysis, competitor evaluation, and backlink evaluation to implement a holistic Web optimization technique.

You’ll be able to then monitor the success of your content material when it comes to key phrase rankings, site visitors, and social media shares.


  • Simple-to-use dashboards.
  • White-label Web optimization audits/experiences obtainable.
  • (Close to) all-in-one Web optimization device.
  • Detailed Web optimization efficiency knowledge and insights.


  • Excessive price.
  • No social media content material options obtainable.
  • No built-in content material editor (in comparison with Semrush and Surfer Web optimization).


Within the trendy advertising panorama, content material entrepreneurs should typically put on many hats to do their jobs successfully.

In spite of everything, content material is the lifeblood of any digital advertising technique – the key sauce that may make it easier to set up your model on-line.

You’ll be able to argue that content material advertising isn’t all about who has the larger weapons, however instruments could make an enormous distinction in a aggressive world.

On this information, you’ve found a number of the high instruments for creating wonderful content material like a professional.

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