3 Important Design Traits, Might 2023

3 Essential Design Trends May 2023

Right here’s what’s trending in design this month.

1. Handwritten Textual content Emphasis

Typically it’s the little issues that assist set a design aside. A type of little issues is a component of personalization that appears like somebody added one thing particular to the design simply so that you can be certain that you already know what it’s about.

Proper now, that go-to component is one thing in a handwritten model – circled textual content or phrases, an underline, or a font with a handwriting model. The commonality is that the component is completely imperfect and appears prefer it was added on the final minute that can assist you perceive the design or content material.

Every of those examples does it considerably in another way however with equal influence.

Envisioning Justice makes use of a pen stroke across the model’s identify within the copy. This might have been executed with a emblem, however the double circle line feels extra essential with added influence. That line continues beneath the scroll as effectively with a drawn arrow that can assist you comply with the copy. (It’s used a few instances.)

Envisioning Justice

Joris does one thing related with a yellow circle round manufacturers” in the primary show copy. There’s a good contact of animation right here the place the hand-drawn yellow line extends with a mouseover. This little unicorn is very participating and grabs your consideration.


Zoey makes use of a couple of hand parts to create a mixed impact right here. There’s the marker model for empathy” within the headline with a yellow underline. The model mark additionally makes use of a yellow drawn o” and a little bit of a tough descender on the y.” All of it comes along with a good general impact that isn’t an excessive amount of however has simply sufficient to maintain you trying on the design.


2. Stickers

You possibly can thank social media for this one. Sticker-style icons nearly randomly positioned on the display screen are popping up nearly all over the place.

It is a carryover from each digital stickers which are standard on social media posts and tales and real-life stickers which are on all the pieces from laptops to water bottles. This digital component has a tactile really feel as a result of you’ll be able to think about it in actuality, form of crossing the digital life-real life divide.

It’s additionally a gentle and enjoyable technique to play with colour, typography, and textual content parts that may not go collectively in any other case.

Letter Set Lab makes use of a massive sticker-style component for its branding and within the middle of the display screen to introduce the web site.

Letterset Lab

Readymag makes use of sticker parts of well-known manufacturers to attract you into their software. It is a prime instance of how stickers pull collectively a lot of issues that might in any other case be a little bit of a mess with so many colours and fonts.


Frank Reichard makes use of animated stickers for his portfolio to create visible curiosity. Every sticker bounces onto the display screen after which finds a static touchdown spot. The one miss right here is that every one isn’t interactive. (Wouldn’t you wish to know extra about that cute canine?)

Frank Reichard

3. AI Fashions

A lot of the dialog about all the pieces within the tech and advertising and marketing areas facilities round synthetic intelligence. Are robots about to take our jobs?

These tasks use AI-inspired fashions to focus on that they’re forward-thinking. What’s attention-grabbing is that so many of those fashions look extremely related. There are different commonalities with this web site design development as effectively:

  • Minimal aesthetics with loads of open house
  • Not a lot typography and with a futuristic aptitude
  • Darkish colour for AI fashions so that they aren’t totally identifiable
  • Connection to model or enterprise with AI
  • Used for smaller web sites with no lot of pages

The problem with this development is that lots of the AI fashions appear to look related. (Why are so many feminine figures?) And what does AI seem like? There’s an odd humanization occurring in these designs to make the pc fashions into folks, however not a lot in order that they’re actual. This can be a design component that we proceed to battle to determine for a while sooner or later as these tasks develop in recognition.

Right here’s a take a look at the three examples.

AVA‑X makes use of the least human-looking mannequin to focus on their enterprise, which is AI-based. She spins and strikes with scrolling like a model.


Mugler has a extra glass or liquid-like AI mannequin for the corporate that does NFTs. Once more the mannequin is within the background and never tremendous clear; she’s human but additionally very robotic.


Locomotive makes use of precise folks however with digitization that makes the video reel really feel like a scene from a sci-fi film. The combo of actuality between AI and actuality is attention-grabbing and seems like the suitable vibe for this firm, what they do, and the way they’re making an attempt to place themselves as forward-thinking.



How usually do you take a look at web site designs and take into consideration what could have influenced them? Usually web site design traits are visible representations of the world across the designer on the time. Design and artwork way back to you’ll be able to go have these ties.

The wonder is that this connection is what makes one thing tremendous fashionable. The problem is that it might probably additionally date the aesthetic if the component or concept fades shortly.

Carrie Cousins

Carrie Cousins is a freelance author with greater than 10 years of expertise within the communications business, together with writing for print and on-line publications, and design and modifying. You possibly can join with Carrie on Twitter @carriecousins.

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