6 Checkout Web page Examples And How To Optimize Them

6 Checkout Page Examples And How To Optimize Them

Procuring cart abandonment continues to be a serious ache level for ecommerce retailer house owners.

In accordance with Baymard Institute, the common on-line cart abandonment fee is 69.99%, which interprets to 7 out of 10 buyers not finishing their buy.

That’s an alarming statistic, however it’s much more worrisome whenever you understand that the abandonment fee for cellular customers is even greater, at 85.65%.

Not everybody who visits your retailer will purchase, however you may scale back the cart abandonment fee by making your checkout course of as seamless as potential (though the ecommerce platform you utilize can affect how straightforward that is).

We now have put collectively these six checkout web page examples, highlighting their good and dangerous factors.

Subsequent, we’ll focus on how one can enhance your prospects’ checkout expertise and finally enhance your income and conversion rate.

Checkout Web page Examples And How To Enhance Them

1. Dermalogica

Dermalogica is a professional-grade skincare model that runs on the Shopify platform. The model caters to pores and skin therapists and customers.

Dermalogica does quite a lot of issues to make sure a seamless checkout course of.

As an illustration, it has an categorical checkout possibility, which is superb in case you’re in a rush for time or don’t need to spend time filling out kind fields within the common checkout stream.

6 Checkout Page Examples And How To Optimize ThemScreenshot from dermalogica.com, November 2022


  • Categorical checkout: It hurries up the buying course of and allows prospects to take a look at quicker.
  • A progress bar: Clients can see precisely how far they’re from ending the acquisition and what number of steps they’ve left to finish it.
  • Completely different fee choices: Customers can select from the favored fee strategies supported of their area, together with bank cards.


  • No belief badges or safety seals: Customers need to guarantee their private info is safe and guarded always, so a scarcity of safety badges could also be off-putting for some consumers.
  • There are too many kind fields: 17% of US web shoppers have deserted a cart as a result of the checkout course of was too lengthy or difficult. Given this, it might be a good suggestion to scale back the variety of required kind fields in your checkout pages.

2. Bellroy

The checkout pages that improve the patron’s expertise are easy and clear, and Bellroy exemplifies that.

It adopts a one-page checkout model, structured into steps guiding the person. It reveals all of the related info upfront, so there are not any surprises on the finish.

6 Checkout Page Examples And How To Optimize ThemScreenshot from bellroy.com, November 2022


  • Type validation and error notification: With this function, customers can fill out every area accurately and keep away from submitting the shape with incorrect info.
  • Visitor checkout: First-time prospects don’t need to create an account to finish the acquisition. Because of this, their checkout expertise will likely be easy and hassle-free.
  • One-page checkout: It’s environment friendly as a result of customers don’t have to leap from web page to web page to finish the whole buy course of. This comfort encourages extra purchases.


  • No exit intent pop-up: Exit intent pop-ups enable you convert guests into prospects by reminding them of merchandise left within the cart as they’re about to go away your web site.

3. B&H Picture Video Professional Audio

B&H Picture Video Professional Audio, operating on the Drupal CMS platform, does many issues on its checkout web page nicely. It has a clear UI with minimal distractions.

A pop-up window seems after buyers add an merchandise to their cart with particulars and the beneficial equipment.

Customers may also simply edit and take away gadgets from their cart with out leaving the checkout web page.

6 Checkout Page Examples And How To Optimize ThemScreenshot from bhphotovideo.com, November 2022


  • Clear UI with minimal distraction: It’s a no-frills design that retains the main focus squarely on the product particulars and the purchasing cart.
  • Categorical checkout: It reduces the friction within the buying course of and improves the general person expertise for cellular customers as nicely.
  • Visitor checkout: It’s handy and permits first-time customers to skip registration for the acquisition.
  • Safe Checkout textual content on the header of the web page: This reassures buyers that their info is safe and protected throughout fee transactions.
  • A progress bar: With this function, prospects can see how a lot is left earlier than finishing the order, in order that they know the way for much longer they should wait earlier than they will take a look at efficiently.
  • Easy accessibility to sources: Customers can discover hyperlinks to the purchasing and return insurance policies. They will additionally shortly chat dwell with buyer care and gross sales help representatives in the event that they want any help throughout the buy course of.


  • Too many kind components: On cellular, the types get a bit overwhelming as a result of there are too many fields to fill out, which makes the transaction course of slower and extra cumbersome for cellular customers.

4. FLO Dwelling

As regards to conserving issues easy, FLO Dwelling, a well being model that sells pure dietary supplements to girls, does a stellar job with its single-page checkout design, constructed on the WooCommerce platform.

Drop-down menus and autofill packing containers simplify the checkout course of for purchasers, whereas the model coloration is maintained on the location’s checkout web page.

6 Checkout Page Examples And How To Optimize ThemScreenshot from floliving.com, November 2022


  • Easy design with out sacrificing a model aspect: The clear and minimalist design lets the product shine and retains the concentrate on the product reasonably than the design itself.
  • Autofill packing containers: Clients can fill out their deal with and different particulars quicker by populating knowledge from their saved addresses.
  • Visitor checkout: It ensures buyers don’t need to drop their particulars in the event that they need to – particularly if they’re one-time consumers.


  • Restricted fee choices: FLO permits solely credit score and debit playing cards, which generally is a turn-off for purchasers who need to use different fee strategies.
  • Prolonged kind: The lengthy kind can postpone some customers who need to end their purchases as shortly as potential.
  • No safety badges: There isn’t a visible indication of the web site’s safety badges or certifications to reassure prospects that their private info is protected and safe.

5. Nike

It’s no shock that Nike nails its checkout web page.

Once more, the model makes use of the Shopify platform for this. And its accordion-style checkout web page guides customers to finish the fee with out distractions.

There are not any hidden prices to discourage prospects from testing, and the order abstract is definitely accessible all through checkout.

6 Checkout Page Examples And How To Optimize ThemScreenshot from nike.com, November 2022


  • One-page checkout model: There isn’t a want to modify between pages to finish orders.
  • No hidden charges: The value listed on the product web page is what prospects can pay at checkout, which helps keep away from buyer confusion and dissatisfaction attributable to surprising prices at checkout.
  • Visitor checkout: Even first-time buyers don’t need to register an account to take a look at and pay for his or her orders, which hurries up the method and will increase conversions.
  • Supply choices: Clients can select their most well-liked supply possibility throughout checkout based mostly on their location and time constraints, which improves the purchasing expertise.
  • Dwell chat button: Dwell chat help is accessible always, offering fast solutions to queries that potential prospects could have.
  • No prolonged kind fields: The shape fields are restricted to the required info wanted to finish an order, so prospects can full fee in just some minutes.


  • No belief badges: There are not any logos or certificates from third-party companies to assist enhance buyer confidence in regards to the safety of their private and fee info. You may make a case that the model’s stature is sufficient, however belief badges are among the many greatest practices for checkout pages.
  • No exit intent pop-up: There isn’t a exit intent pop-up on the checkout web page to steer buyers to finish their buy and stop cart abandonment.

6. Etsy

The Etsy platform ticks many packing containers.

Its checkout web page space is clear, with easy-to-use navigation and a progress bar to visually present how far alongside the order is within the course of.

The shape components will not be overly lengthy, and it additionally affords a visitor checkout.

6 Checkout Page Examples And How To Optimize ThemScreenshot from etsy.com, November 2022


  • A progress bar: Customers can see how far alongside they’re within the checkout course of with a progress bar situated on the high of the checkout web page.
  • No hidden prices: Clients know precisely what they are going to be paying all through the order completion course of, so there are not any surprises at checkout.
  • Type validation and error notification: As customers full the shape components, the validation checks guarantee they enter the right info earlier than progressing additional with the order.
  • Visitor checkout: Customers don’t must register an account to finish the acquisition, which hurries up the checkout course of and will increase conversions.


  • No exit intent pop-up: There isn’t a exit intent pop-up on the checkout web page to steer buyers to finish purchases shortly and stop cart abandonment.
  • No safety badges: There are not any logos or certificates from third-party companies to assist enhance buyer confidence about their safe private and fee info.
  • No categorical checkout: Not like among the different web sites right here, there isn’t any categorical checkout possibility to hurry up the method (this can be a limitation brought on by inherent variations between the Shopify and Etsy platforms). For instance, Shopify stores allow you to add Store Pay as an categorical checkout possibility, with retailer fee particulars throughout all Shopify shops.

Fast Guidelines For Your Ecommerce Checkout Web page

Ecommerce web sites have completely different wants, however there are specific components on a really perfect checkout web page that each retailer ought to think about:

Enable Visitor Checkout

Many companies make the error of asking prospects to create an account earlier than they buy a product.

However many consumers solely intend to purchase a product as soon as, so it is senseless for them to go away their particulars when they might not return.

This trouble prevents prospects from making a purchase order altogether, particularly in the event that they need to do issues like confirm their electronic mail.

With a visitor checkout possibility, these prospects should purchase with out creating an account, which is a significantly better alternative for each of you.

Add Belief Seals

With rising cybercrime, prospects want to buy from shops they will belief.

A belief seal or associated belief alerts on the checkout web page might help increase your retailer’s credibility and encourage prospects to finish the acquisition course of.

We don’t advocate displaying seals on each web page, as prospects will understand this as spam.

However you must at the least show one in your checkout web page to indicate prospects you’re taking safety severely.

Keep away from Surprising Prices

When creating your checkout workflow, make certain the order abstract is full, so prospects have a very good understanding of what they’re buying.

Then, don’t add extra prices at checkout that may enhance cart abandonment.

Present Good Buyer Assist

Whatever the business, prospects want to buy from on-line manufacturers that may provide excellent customer support.

You possibly can enhance your possibilities of gaining buyer loyalty by displaying your help choices upfront in your checkout web page. For instance, you may immediately combine dwell chat software program or embrace a dwell chat button that results in buyer help.

These easy enhancements go a great distance in assembly buyer wants and rising conversion charges.

Add A Progress Bar

Having a progress bar in your checkout web page can inspire buyers to finish their purchases shortly, which finally results in greater conversions.

Allow A number of Fee Choices

Clients want to finish purchases through the fee strategies of their alternative.

So guarantee you have got a fee gateway that may take bank card funds, amongst different fashionable fee strategies.

Increase Your Web page Velocity

Make it easy for customers to make a purchase out of your ecommerce retailer.

A web page that masses slowly or doesn’t load in any respect may cause prospects to desert the shopping for course of.

However there are methods which you can make your web site extra search engine-friendly and cargo quicker.

For instance, you should utilize picture compression instruments and mix CSS and JS recordsdata to enhance the load time of your web site pages.


It solely is smart to make the checkout course of so simple as potential and guarantee your prospects go away pleased, along with your merchandise of their purchasing baskets.

Don’t let these checkout examples be the one supply of inspiration with regards to optimizing your checkout web page.

Observe the guidelines on this article to design an efficient and safe purchasing cart or checkout web page in your on-line retailer.

Extra sources: 

Featured Pictures: tmn artwork/Shutterstock

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