Monday, November 27, 2023

Accenture Invests in Vū Applied sciences to Assist Firms Use Digital Manufacturing to Create New, Immersive Experiences


Insider Transient

  • Accenture has teamed up with Vu Applied sciences to make the most of the corporate’s experience in digital manufacturing and filmmaking.

NEW YORK & TAMPA, Fla.–(BUSINESS WIRE)–Accenture (NYSE: ACN) has invested in Vū Technologies, a know-how firm specialised in digital manufacturing and filmmaking. Vū helps corporations create immersive, participating experiences by means of a mixture of real-time computer-generated imagery and live-action filming.

“Large potential exists for corporations to mix digital manufacturing and state-of-the-art applied sciences to create shared, immersive experiences for patrons, staff, and different key stakeholders”

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Vū has established an enormous community of digital studios throughout North America, producing memorable immersive environments and beautiful visible results for corporations together with Amazon, CBS Sports activities and Disney. Utilizing superior applied sciences equivalent to real-time rendering, movement seize and digital actuality to seamlessly mix live-action footage and computer-generated content material, Vū helps corporations visualize and remodel artistic manufacturing at tempo and scale. Vū additionally makes use of a proprietary generative AI workflow software referred to as Vū.ai that augments pre-built digital environments and designs workflows primarily based on picture and textual content prompting.

“Large potential exists for corporations to mix digital manufacturing and state-of-the-art applied sciences to create shared, immersive experiences for patrons, staff, and different key stakeholders,” stated David Deal with, co-lead of Accenture’s Metaverse Continuum business group. “With applied sciences equivalent to digital twin setting simulation, volumetric video seize and movement management robotics, Vū’s end-to-end capabilities might help our purchasers create highly effective new experiences that appeal to and interact audiences.”

Digital manufacturing gives extra choices and higher management of artistic pre-production elements—extra precisely forecasting shoot timelines, mitigating disruptive elements equivalent to time of day, climate circumstances, and assuaging a necessity for areas which might be troublesome or hazardous to entry. With the ability to depict a number of areas in a single studio, together with hard-to-access areas, might help allow quicker content material creation and scale back manufacturing prices.

Dan Garrison, Accenture Music’s chief know-how officer, added: “We at all times search for new methods to fuse creativity and know-how at scale, to assist purchasers navigate and attain transformational change. We consider Vū Applied sciences’ immersive studio community might help our purchasers and our individuals attain new ranges of creativity and multifaceted storytelling of their efforts to have interaction related audiences.”

“Accenture’s funding in Vū represents a big milestone in our journey to democratize artistic content material manufacturing,” stated Tim Moore, CEO of Vū. “We’re excited to work with Accenture and leverage their world attain to deliver the advantages of digital manufacturing and huge format simulation to their purchasers and companions. By combining cutting-edge know-how with immersive artistic strategies, we purpose to empower Accenture’s purchasers to create participating experiences whereas optimizing manufacturing prices and decreasing environmental affect. This collaboration reinforces Vū’s dedication to exploring new horizons of creativity and innovation in an ever-evolving, aggressive panorama.”

The funding was led by Accenture Ventures as a part of its broader Project Spotlight initiative. Vū is the most recent firm to hitch Mission Highlight, an engagement and funding program centered on working with corporations that create or apply disruptive enterprise applied sciences.

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