Are 301 Redirects a Google Rating Issue?

Are 301 Redirects a Google Ranking Factor?

Utilizing 301 redirects to inform search engines like google when a webpage has completely moved to a brand new location is certainly an website positioning greatest apply.

However can 301 redirects have an effect on your natural search rankings?

Learn on to be taught whether or not there’s any connection between 301 redirects and improved Google rankings.

The Declare: 301 Redirects are a Rating Issue

What are 301 redirects?

A 301 redirect is a server-side redirection for a URL that has completely modified.

You’d use a 301 redirect for the next eventualities:

  • You’re going from HTTP to HTTPS.
  • You’re transferring from an outdated area to a brand new one.
  • You’re optimizing URL slugs for present posts and pages.
  • You’re transferring to a brand new web site platform and your pages will change from https://area.com/web page.html to https://area.com/web page/.


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Many of the dialogue surrounding 301 redirects focuses on whether or not PageRank would switch from the outdated URL to the brand new URL.

Or, if inbound hyperlinks existed for the outdated URL, would they robotically be utilized to the brand new URL?

The Proof In opposition to 301 Redirects as a Rating Issue

Not a lot is formally mentioned about 301 redirects as a rating issue.

In 2012, Matt Cutts, then the pinnacle of Google’s Webspam Workforce, mentioned that Google would observe a vast variety of redirects from one web page to a different.

Google will even make a number of hops if a web page is redirected to a different web page, after which redirected repeatedly. He famous that the Googlebot might cease following redirects after 4 to 5 hops.


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In 2013, Cutts confirmed {that a} small proportion of PageRank is misplaced in 301 redirects. Whereas some website positioning professionals quote a lack of 15%, Cutts doesn’t say there’s a particular proportion.

In 2016, Google’s John Mueller answered the query of whether or not 301 redirects move PageRank in a put up about transferring from HTTP to HTTPS.

He reassured site owners that:

“Fluctuations can occur with any larger website change. We will’t make any ensures, however our techniques are normally good with HTTP -> HTTPS strikes.”

“…for 301 or 30.2 redirects from HTTP to HTTPS, no PageRank is misplaced.”

In 2019, John additional confirmed that HTTPS is a light-weight rating issue when discussing how SSL impacts an internet site’s search rankings. The redirection of an internet site from HTTP to HTTPS is the closest approach 301 redirects are linked to rating components.

In 2020, Mueller mentioned potential website positioning implications of stringing a number of 301 redirects collectively. Redirects can negatively influence pace. Additionally of notice: Google will solely crawl as much as 5 “hops” in a redirect chain.

And in 2021, Google up to date its information to redirects and Google Search in its Superior website positioning documentation. It confirmed that of all redirect varieties, 301 redirects are most certainly to be crawled appropriately.

Particularly, Google famous:

“…a server aspect redirect has the best probability of being interpreted appropriately by Google.”

Non permanent HTTP and meta refreshes have the least probability of being processed appropriately by Googlebots.

301 Redirects as a Rating Issue: Our Verdict

Are 301 Redirects a Google Ranking Factor?

The one time you could expertise a lift because of utilizing 301 redirects is once you go from HTTP to HTTPS.


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Within the case above it was HTTPS, not the 301 redirects, that was confirmed as a light-weight rating issue.

When used correctly, 301 redirects shouldn’t have any influence in your web site’s search rankings.

Are 301 Redirects a Google Ranking Factor?

Featured picture: Paolo Bobita/Search Engine Journal


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