Are Chrome Bookmarks a Google Rating Issue?

Are Chrome Bookmarks a Google Ranking Factor?

Does Google use information round what number of occasions a website is bookmarked in Chrome as a rating issue?

I’ve to confess, I hadn’t heard about this one when requested to look into it. And after I went trying to see if Search Engine Journal has ever reported this in our website’s historical past, I didn’t discover a factor.

Nonetheless, it appears this query has come up over time and I nonetheless see (decrease high quality) websites perpetuating the parable at the moment.

You most likely know the place I’m going with this, so let’s work via it collectively.

The Declare: Chrome Bookmarks Knowledge as a Rating Issue

One of many prime Google outcomes associated to this declare is a website that states:


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“Google retains the file of the bookmarked pages in its personal server and makes use of it as a boosting issue. Google collects the consumer shopping information from Google chrome (sic).”

After all, this received’t be a troublesome declare to rank for, because it’s patently unfaithful. I really hope this piece outranks that one so nobody else wastes their time chasing this explicit white rabbit.

The Proof for Chrome Bookmarks Knowledge as a Rating Issue

It’s true that Google utilized for a patent known as “Search customisation based mostly on consumer profiles and personalisation” in 2006. This comes up as “Bookmarks and ranking” in Google Patents Search.


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Though it was reassigned in 2017 when Google modified the capitalization of its title, its present standing is Deserted.

Patent citations give us some perception into how others could have used the applied sciences specified by Google’s “Search customisation based on user profiles and personalisation” patent.

In 2004, for instance, IBM revealed a patent citing Google’s aforementioned work for its personal “Method, system, and program for ordering search results using an importance weighting.” (Keep in mind IBM’s WebFountain?)

And Microsoft referred again to it in 2005 in its “Mobile friendly internet searches.”

Some have questioned whether or not that exact Google patent proves that bookmarking information is a rating issue.

I name this the “Historical Aliens” impact, the place merely asking a query – irrespective of how ridiculous – can lead others to assume the subject is subsequently a chance.

May it’s that Google is utilizing the variety of occasions your website is bookmarked in Chrome as a consider its Search algorithms?

And is that this patent the results of applied sciences delivered to Earth thousands and thousands of years in the past by lovable, inquisitive… aliens?

The reply is a definitive no, on each counts.

Patenting a expertise doesn’t imply it is going to be used in any respect. And whether it is, items of the expertise could also be utilized for different functions, and even by different individuals and firms.


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Questioning whether or not bookmarks information is a rating issue creates a search outcome which may counsel to others that it’s, and on and on the misinformation perpetuates itself.

The Proof In opposition to Chrome Bookmarks Knowledge as a Rating Issue

The concept that Google would use Chrome bookmarks information as a rating issue is problematic in plenty of methods:

Google Has Entry to A lot Higher Knowledge

What you’re trying to find (queries), the place you’re looking out from (system and site), which internet sites you visited earlier than, and what you probably did on the websites you visited (consumer conduct indicators) all inform Google far more about any given searcher.


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And that’s simply the tip of the iceberg.

Bookmarking information from Chrome has nothing on these way more helpful insights.

Bookmarks are Devoid of Context

So many different types of consumer suggestions present extra useful context than bookmarks presumably can. What helpful info may Google presumably glean out of your bookmarking Dogtime.com?

Are you pondering of getting a canine?

Doing a faculty undertaking about canine?

Bored or unhappy and on the lookout for a furry pick-me-up with canine pics?

Merely desiring to return to a website later doesn’t give any helpful clues about why you need to try this.

And with out the context of intent, a bookmark is only a nonsensical factoid Google can’t use in any option to personalize or enhance the searcher expertise.


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Bookmarks are Means Too Straightforward to Sport

Are you able to think about if bookmarks had been a commodity in the identical means as hyperlinks?

We’d have bookmarks constructing businesses, bookmarks spam, and unfavorable bookmarking (what does that even appear to be – perhaps a bunch of porn and playing websites bookmark your bakery web site en masse?).

You’d be capable to rent VA companies to bookmark you for a payment.

There’s simply no means this is able to be a helpful sign.

Chrome Bookmarks as a Rating Issue: Our Verdict

Are Chrome Bookmarks a Google Ranking Factor?

Backside line: Google doesn’t use Chrome bookmarks information as a search rating sign.


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Featured picture: Paulo Bobita/SearchEngineJournal

Are Chrome Bookmarks a Google Ranking Factor?

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