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DuckDuckGo Reaches 100B Searches, However Development Is Slowing Down

DuckDuckGo Reaches 100B Searches, But Growth Is Slowing Down

DuckDuckGo celebrates a milestone of 100 billion complete searches, however the search engine’s year-over-year development is slowing down.

In an announcement on Twitter, DuckDuckGo highlights the actual fact it hit 100 billion non-public searches, noting:

  • Your search historical past wasn’t an information level
  • What you looked for stays with you
  • Customers acknowledge their proper to privateness and selected to make use of it

In case you dig into the numbers, nevertheless, it’s evident the promoting level of the non-public search engine is shedding its enchantment.

DuckDuckGo’s common every day search quantity grew 17% from January 2021 to January 2022.

That’s the slowest price of development for DuckDuckGo up to now 5 years, and a steep drop from the expansion it skilled in 2019 to 2020.

From January 2019 to January 2020, DuckDuckGo’s common every day search quantity grew 52%.

Within the years earlier than that it was hitting over 60% development.

Right here’s a breakdown of DuckDuckGo’s development in every day searches:

  • January 2021 to January 2022 – 17% improve
  • January 2019 to January 2020 – 52% improve
  • January 2018 to January 2019 – 62% improve
  • January 2017 to January 2018 – 61% improve
  • January 2016 to January 2017 – 30% improve

On the very least, DuckDuckGo sustained the expansion it achieved from 2019 to 2020 and elevated it by a small margin.

That’s a constructive factor in comparison with a year-over-year lower in every day search quantity.

Extra Proof Of DuckDuckGo’s Waning Recognition

Final January, all indicators had been pointing to DuckDuckGo’s reputation rising like by no means earlier than.

Not solely was search quantity up over 50% year-over-year, however it hit #1 within the iOS App Retailer within the Utilities class.

DuckDuckGo even cracked the highest 10 within the iOS App Retailer amongst all apps.

Now?

It’s sitting at #18 within the Utilities class, and is so low amongst all apps that the information isn’t obtainable.

duckduckgo 100 billionScreenshot from similarweb.com/app/app-store, January 2022.

However Wait, There’s Extra!

Final yr at the moment, DuckDuckGo was the #2 cell search engine within the US.

This yr it misplaced the #2 spot to Yahoo. Now, DuckDuckGo is the third hottest cell search engine amongst US searchers.

duckduckgo 100 billionScreenshot from gs.statcounter.com/search-engine-market-share, January 2022.

By all measures, DuckDuckGo is shedding steam.

It’s doable that the search engine is affected by lack of innovation.

There have been no notable developments from DuckDuckGo final yr, apart from the corporate asserting plans to launch a desktop browser.

One other chance is that defending one’s privateness on the net isn’t of nice concern to that many individuals.

The info suggests there’s a finite quantity of customers who care sufficient about privateness to alter their search conduct, and maybe DuckDuckGo has reached a majority of these people.

As a lot as DuckDuckGo touts the significance of on-line privateness, it can be a hinderance with regards to the standard of search outcomes.

That is very true with regards to native searches. Since DuckDuckGo doesn’t know your actual location, its search outcomes battle to supply the identical worth as Google’s native SERPs.

Let’s see if the 100 billion milestone encourages DuckDuckGo to proceed constructing on what it has already created and supply extra to searchers.

Sources: DuckDuckGo, Statcounter, SimilarWeb


Featured Picture: Ralf Liebhold/Shutterstock

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