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Elon Musk Shares Imaginative and prescient For “Twitter 2.0”

Elon Musk Shares Vision For “Twitter 2.0”

Twitter CEO Elon Musk reveals six methods he plans to show Twitter into an “all the pieces app,” which incorporates longform tweets, encrypted DMs, user-to-user funds, and extra.

In a collection of slides prefaced with the title “Twitter 2.0,” Musk introduced his plans at an inside assembly:

The slides reveal the next objectives for the way forward for Twitter:

  • Promoting as leisure
  • Video
  • Longform tweets
  • Encrypted DMs
  • Longform tweets
  • Relaunch Blue Verified

Musk printed the slides on Twitter with out additional context, making it troublesome to learn too far into his plans for the corporate. Nevertheless, we will glean some info based mostly on the mock-up screenshots on every slide.

Promoting As Leisure

Musk plans to make promoting on Twitter extra entertaining, exhibiting an instance of an advert from HBO Max that reads like a Buzzfeed quiz.

Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

The textual content reads:

“Are you Targaryan, Valeryon, or Hightower?

Like this tweet and I’ll analyze your profile so which home you belong to and what position you’d have on the earth of #LaCasaDelDragon.”

For context, the commercial is for the present Home of Dragons, a spin-off of Sport of Thrones.

The advert copy jogs my memory of these Buzzfeed quizzes the place you reply a collection of questions to find out which character of a TV present you’d be.

The virality of these quizzes leads me to imagine Twitter’s path for promoting may generate significant engagement.

Is that this type of promoting doubtless to attract in new prospects who aren’t accustomed to the product already? Most likely not, nevertheless it could possibly be an efficient strategy to increase model consciousness.

Video

Containing solely a thumbnail and placeholder textual content, the above instance doesn’t enable for a lot hypothesis about Musk’s plans for video on Twitter.

Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

Nevertheless, if Musk’s tweets are something to go by, his plans may embody bringing again the short-form video app Vine:

Musk might also be planning to compete with YouTube, claiming he can provide larger payouts. Mr. Beast, YouTube’s hottest creator, is skeptical of that declare:

Longform Tweets

Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

Musk features a screenshot of Twitter’s Notes characteristic for instance his plans for longform tweets.

Twitter started testing Notes with a restricted variety of writers earlier this yr.

You may see this characteristic in motion by visiting the @TwitterWrites account web page and navigating to the Notes tab.

Encrypted DMs

Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

This characteristic is self-explanatory.

Encrypted DMs have gotten an business customary for social media websites. Meta launched end-to-end encryption for its messaging instruments in January, and now Twitter is following swimsuit.

Reverse engineering knowledgeable Jane M. Wong just lately uncovered evidence of Twitter’s encrypted DMs, which suggests the replace could also be able to launch quickly.

(New) Blue Verified

Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

The upcoming relaunch of Blue Verified will embody the next options:

  • A blue ‘verified’ checkmark
  • Precedence placement on the high of replies, mentions, and search outcomes
  • See 50% fewer advertisements
  • Add longer movies
  • Get early entry to new options

The textual content on the backside of Musk’s slide signifies the $7.99 per thirty days pricing is a “restricted time provide,” suggesting the worth could enhance sooner or later except customers lock in now.

Funds

Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

Musk’s slide gives zero info relating to his plans for funds on Twitter. Nevertheless, these plans had been already shared earlier this month.

In a name with advertisers, Musk says he desires to show Twitter right into a digital market the place creators can set their very own costs for content material.

That can enable creators to promote tutorial movies, for instance, at a worth they imagine is truthful.

To that finish, Musk believes any such cost system will open the door for customers to ship cash on to different customers on Twitter.


Featured Picture: FellowNeko/Shutterstock

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