It’s fascinating that at a time when Fb is being accused of favoring its personal development over the public good, when it’s being scrutinized over the methods wherein it facilitates the amplification of misinformation. It’s fascinating that, amid all of this, the platform continues to be testing new choices that may primarily allow precisely this sort of habits.
In the present day, consumer @AkramAlodini has shared this picture of a brand new Fb take a look at which might allow customers to share a submit into a number of Fb teams without delay.
As you may see on this screenshot (shared by Matt Navarra), the brand new possibility would allow Fb customers to crosspost an replace into a number of teams that they’re a member of, which might facilitate extra streamlined sharing, and ideally, for Fb at the least, get extra individuals sharing extra content material into extra teams, extra typically.
However isn’t that the precise habits that WhatsApp sought to restrict final yr, when it applied new restrictions on what number of occasions messages will be re-shared by customers?
In January final yr, WhatsApp restricted message sharing to 5 occasions per message, with the intention to stem the movement of misinformation in its app – particularly COVID conspiracy content material. WhatsApp later applied much more stringent measures on message forwarding, because it sought to restrict the capability for misuse of its community.
And WhatsApp says that strategy has been very efficient:
“Since placing into place the brand new restrict, globally, there was a 70% discount within the variety of extremely forwarded messages despatched on WhatsApp. This modification helps preserve WhatsApp a spot for private and personal conversations.”
So Fb-owned WhatsApp has primarily acknowledged that placing a restrict on what number of occasions a message will be forwarded, particularly into group chats, can have a huge impact on lowering the unfold of misinformation. But, it’s now seeking to facilitate that particular performance on Fb?
It looks as if a battle, which additionally aligns with Fb whistleblower Frances Haugen’s view that the corporate will select to “optimize for its personal pursuits, like making more cash” over the general public good.
I imply, it’s a smaller instance, certain, and there’s no doubt some profit to having the ability to share a Fb submit into a number of teams without delay, particularly if you happen to’re extremely engaged with a particular subject or curiosity, and energetic in varied communities.
However nonetheless, it looks as if an odd take a look at, given the WhatsApp instance.
Both means, it seems that Fb is testing it. We’ve requested Fb for more information on the experiment and we’ll replace this submit if/after we hear again.