Meta continues to experiment with generative AI, this time by way of profile and submit creation instruments, which can present extra capability to check out its evolving AI options.
The primary new component is an choice to generate your Facebook profile picture with AI.
As you may see on this instance, posted by app researcher Alessandro Paluzzi, Fb’s engaged on a brand new possibility that may allow you to generate an enhanced profile picture in-stream.
Which sounds lots just like the generative avatar options that at the moment are accessible on each TikTok and Snapchat, enabling customers to create unreal variations of their portrait.
That’s a wise activation, as a result of other than being an fascinating novelty that customers are more likely to check out, it additionally acts as a type of in-app promoting for the characteristic, as extra customers submit these photos to their profiles.
And you’ll wager {that a} heap of Fb customers would do exactly that.
There’s not lots of data to go on at this stage, but it surely does seem to be that’s the place Fb is heading with the component.
The following take a look at is a bit more controversial, in AI post creation tools.
As you may see on this instance, Meta’s additionally experimenting with an choice to generate Fb posts utilizing AI, with the system ready to make use of your preliminary prompts to “create content material that brings your story to life”.
Which sounds lots like bot posts, which doesn’t appear in the end that nice for actual, person-to-person engagement.
LinkedIn rolled out one thing comparable back in May, and in a LinkedIn context, it’s most likely worse, as a result of on LinkedIn, individuals are making an attempt to boost their skilled popularity, and due to this fact having AI create your content material for you feels a bit disingenuous.
On Fb, it’s most likely much less about popularity. Besides, it appears like a step in the direction of bots participating with different bots, which may erode the idea of what “social” media truly is.
However then once more, Fb has additionally seen a steady decline in users posting original updates in the app, and a part of that might be a results of customers struggling to elucidate themselves and their tales, for numerous motive. Perhaps, then, this might be a helpful approach to assist coax extra unique posts out of Fb customers.
I’m not satisfied that AI-generated content material is the perfect use of the expertise, however there could also be a logic to it, in helping folks to higher talk.
The experiments add to Meta’s growing array of generative AI options, because it appears to maintain up with the rising AI wave, and transfer in keeping with viewers pursuits.
Once more, we don’t have lots of data to go on with these options as but, but it surely looks as if they might be the following useful AI instruments that you simply see coming to your Fb feed.
