Halloween is arising quick, and with COVID restrictions easing in lots of areas, it seems to be set to be a significant level of celebration, and a return to traditions that have been suspended as a result of pandemic final yr.
Have you ever bought your Halloween advertising technique locked in but?
If you happen to’re nonetheless in search of inspiration, or have some room to maneuver in your strategy, this may increasingly assist – Fb has published a new overview of key Halloween purchasing traits on Fb Market, which received’t be the identical as total purchasing traits and pursuits (as you’ll discover in Google’s Halloween trends list), however may nonetheless offer you some indicator as to the place individuals are wanting, and what they’re planning, which can align along with your strategy.
As per Facebook:
“Regardless of the continuing pandemic, Halloween has elevated in recognition in recent times. It now ranks because the second-largest industrial vacation by way of complete shopper retail spending, proper below Christmas. Individuals are spending extra on costumes for adults and youngsters (and now pets), decorations, haunted actions and plenty of extra.”
At a billion active users, Market can present some attention-grabbing perception on this respect, whereas it might additionally current direct potential by way of sponsored listings in Market outcomes.
Take a look at Fb’s Halloween trends infographic beneath.