Google has introduced “advertiser pages”, which permit customers to be taught extra in regards to the advertiser earlier than visiting their web site or making a purchase order.
What are Advertiser Pages?
Advertiser pages will embody enhanced advert disclosures for advertisers which have accomplished the verification course of.
These options are just like the content material that customers see once they click on “Why Am I seeing this Advert?” on Fb.
By clicking “About this Advert”, customers will have the ability to see issues like:
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- Why they’re seeing this advert content material.
- The advertiser’s model title.
- The advertiser’s location.
- Extra advertisements from that advertiser over the previous 30 days.
Customers may also have the ability to click on “cease seeing this advert” to mute advertisements from advertisers that they aren’t all for and/or report the advertisements that they consider violate insurance policies – all from the advertiser web page.
The purpose is to offer extra info to assist differentiate credible advertisers within the ecosystem whereas limiting the flexibility of dangerous actors to misrepresent themselves.
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Why Have been Advertiser Pages Created?
Google has been engaged on bettering advertisements transparency and constantly cracking down on policy-breaking behaviors.
Mojdeh Tomisch, Product Supervisor, Adverts Privateness & Security at Google stated, “Enhanced advert disclosures construct on our efforts to create a transparent and intuitive expertise for customers who interact with advertisements on Google merchandise. Greater than 30 million customers work together with our advertisements transparency and management menus each day, and “About this advert” has obtained constructive suggestions on its streamlined expertise.”
Tomisch additionally famous that customers interact with advertisements transparency and management instruments on YouTube greater than every other Google product or community, so it should roll out to look within the coming months.
When Will Advertiser Pages Roll Out?
Advertiser pages are anticipated to launch within the coming months to advertisers within the U.S. and are anticipated to roll out in phases to extra nations beginning in 2022.
