Google Analytics Discontinues Retailer Visits Reporting

Google Analytics Discontinues Store Visits Reporting

Google advises publishers it can not report on retailer visits information in Google Analytics. Knowledge will cease producing on the finish of October, although historic information will stay obtainable.

This announcement was quietly rolled out by way of an replace to a Google Analytics assist web page.

The replace was noticed by Charles Farina of Adswerve, who shared his discovery on LinkedIn:

The discover reads:

“On 10/31/2022, Retailer Visits reporting will likely be discontinued. As of this date, new Retailer Visits reporting won’t be generated. Historic Retailer Visits reporting will stay obtainable. Please attain out to your account supervisor in case you have any questions.”

Retailer visits in Google Analytics is an estimate of the quantity of people that visited a bodily location after visiting its web site.

Google tracks retailer go to information by following the exercise of individuals with location historical past enabled on their telephones.

Stories on retailer visits are solely obtainable to companies with their Google Analytics property linked to a Google Advertisements account.

Which means companies aren’t shedding the information, as Google Advertisements will proceed reporting on retailer visits after it’s discontinued in Google Analytics.

For those who use Google Analytics to observe retailer go to information, you’ll have to change to Google Advertisements by the top of the month.

Apart from consulting a special report to trace the information, there must be no disruptions as a consequence of this variation.

Supply: Google

Featured Picture: photo_gonzo/Shutterstock

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