Google’s trying out a new way to display tweets on a given topic inside search outcomes, with a ‘Common on Twitter’ panel highlighting associated, trending tweets for sure queries.
As you’ll be able to see in this example, shared by website positioning skilled Shay Harel, a brand new ‘Common on Twitter’ panel is displaying up for some location-based search queries, offering further context based mostly on trending tweets.
Tweets have long been incorporated into search results for celebrities and types, so it’s not an enormous shift in how Google has all the time displayed tweet leads to SERPs. But it surely’s fascinating within the context of how Google is seeking to present extra real-time engagement information into its outcomes, which might make tweets much more necessary, and will assist to drive extra tweet engagement from sure search sorts.
Tourism-related manufacturers, for instance, might wish to monitor which Twitter handles are being highlighted on this panel, with the intention to perceive how this show might affect person response and engagement, whereas the handles which can be featured might get an publicity enhance, placing extra emphasis on their Twitter strategy.
That is in all probability a very powerful affect from a advertising perspective – if extra tweets are being proven in additional locations in Google search, that provides extra website positioning emphasis on precise tweet exercise. So whether or not you assume your viewers is on Twitter or not, they’re virtually definitely utilizing Google, and this might present another excuse for sustaining a daily tweet schedule, based mostly on what folks might discover in associated queries.
There’s not a whole lot of data to go on at this stage, however it could be price monitoring associated search exercise, and seeing what tweet outcomes are displaying up.