Google’s John Mueller provided recommendation about using Google Websites for search engine optimization, downplaying the usefulness of Google Websites for search engine optimization.
Google Websites
Google Websites is an internet site creation service provided at websites.google.com/new with a signed-in Google account.
The location is hosted web site builder that’s free and printed below a websites.google.com area though one can decide to make use of an precise area identify.
Google Websites Pages Not Being Listed
The individual asking the query was involved as a result of their Google Websites webpages weren’t getting listed by Google.
That is the query that was requested and that John Mueller learn out loud:
“There was a query submitted in French, which mainly asks why the pages of my Google Websites web site aren’t being listed correctly.”
Google Websites Pages Can Be Listed By Google
Google’s John Mueller first confirmed that URLs on Google Websites could be listed.
Mueller answered:
“It’s nice to get questions in different languages.
Taking a step again, web sites created on Google Websites can and do get listed in Google Search.
Nevertheless, the URLs utilized in Google Websites are a bit onerous to trace because the public model could be completely different from the URL you see when logged in.”
Google Websites Not Superb For search engine optimization
Mueller continued his reply by downplaying the search engine optimization qualities of Google Websites.
He continued:
“To be blunt, whereas it’s technically indexable, it’s not best for search engine optimization functions, and could be complicated for monitoring in Search Console.
If search engine optimization is your main consideration, it could be worthwhile to discover different choices and examine the professionals and cons earlier than committing.”
Mueller subsequent suggested utilizing an precise area identify and listed the explanation why that was preferable over the default websites.google.com area.
He defined:
“For efficiency monitoring in Search Console, you possibly can additionally use your individual area identify for the Google Websites content material.
Utilizing your individual area identify makes it simpler emigrate, do you have to select to take action, and permits you to confirm possession of the entire area for Search Console.”
Google Websites Are Widespread With Spammers
The Google Websites service is in style with hyperlink spammers who create hyperlinks on Google subdomains in a tactic referred to as “Google Stacking.”
The concept behind Google Stacking is that spammers create a web page of hyperlinks on Google Sheets, Google Docs, and so forth. after which interlink all of them from a Google Websites.
Google Stacking is a based mostly on the mistaken perception that there’s “authority” and “belief” in Google subdomains that’s transferred over to the spammer websites by hyperlinks.
In fact, that’s wishful considering.
There’s no such factor utilized by Google referred to as “belief” or “authority” that will get transferred from one web site to a different by hyperlinks.
In one other Office Hours session, John Mueller defined what the deal is about belief:
“I don’t assume we’ve got like a belief issue that we are able to have a look at and say, oh belief is at (I don’t know) 9 of out of twelve or no matter quantity you’d have there.
…There are not any metrics particularly for that.”
It doesn’t matter if the hyperlinks are on Google Docs, there is no such thing as a “belief” issue that will get transferred, it merely doesn’t exist.
Given how in style the “stacking” observe is, it’s a bit ironic {that a} Googler publicly says that Google Websites are “not best for search engine optimization functions” and recommends trying elsewhere if search engine optimization is a priority.
Watch the Google Workplace Hours section on the 3:17 minute mark:
