Google’s taking a brand new strategy to its newest Black-owned Friday promotion, with the search large teaming up with Ludacris to launch a new song, with a music video that featured a variety of shoppable merchandise, all sourced from Black-owned companies.
The video options greater than 100 merchandise, from over 60+ Black-owned companies, whereas it additionally highlights enterprise house owners, creators, athletes and extra.
There’s additionally an interactive version of the video clip, with viewers in a position to information Ludacris on his journey by way of the assorted choices.
It’s primarily influencer advertising and marketing on the grandest scale, with Ludacris serving to to lift the profile of the promotion, and shine a highlight on these associate manufacturers.
Which, actually, is what most platforms at the moment are attempting to facilitate. Not essentially with Grammy Award-winning artists, however by way of the supply of recent instruments and processes which allow manufacturers to showcase their merchandise throughout the video clips of in style creators, which might change into the subsequent large pattern in digital commerce.
That’s a part of the live-stream commerce push, offering a way to facilitate reference to in style creators, whereas additionally merging that with direct shopping for choices, which has confirmed to be a successful components for driving gross sales in Asian markets.
It hasn’t caught on with western customers in the identical means but, however when big-name stars discuss, many shoppers pay attention, and the capability to really tune in, in real-time, is usually a large driver in prompting client motion.
Which can be what Google’s hoping to drive with this push. And it’ll definitely get consideration.
Now you simply have to faucet into your networks to hyperlink up with your personal celebrity-led marketing campaign alongside comparable strains.
