Google on Utilizing Duplicate Producer Product Descriptions

Google on Using Duplicate Manufacturer Product Descriptions

Google’s John Mueller in an search engine optimisation Workplace Hours hangout answered how Google handles product descriptions which are duplicates from the producers. Mueller assured that it’s not an issue and described what Google does to decide on which web page to point out within the search outcomes.

Tips on how to Get Round Duplicate Content material Points?

The particular person asking the query was involved about an ecommerce retailer that makes use of the inventory product descriptions from the producer. He needed to know if there was a solution to keep away from any unfavorable rating penalties from duplicate product descriptions that had been taken from the producer.

The particular person asking the query requested if linking to the unique supply is perhaps a solution to keep away from duplicate content material points.

Google’s John Mueller on Utilizing Producer Product Descriptions

Google on duplicate product descriptions

There are No Duplicate Content material Penalties

John Mueller began out by answering that they don’t have to hyperlink to the unique supply in an effort to keep away from the implications of duplicate content material.


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He defined that the explanation he didn’t should take that step was as a result of there is no such thing as a algorithmic penalty or hurt from duplicate content material.

Mueller commented:

“So there are two features right here, in relation to duplicate content material.

To begin with, you don’t get a penalty for duplicate content material.

So …even earlier than you look into it an excessive amount of, the one time we’d have one thing like a penalty or an algorithmic motion or handbook motion is when the entire web site is solely duplicated content material, …if it’s one web site that’s scraping different web sites for instance.

If these are ecommerce websites and you’ve got the outline that’s the identical and the remainder of your web site is totally different, that’s completely wonderful.

You don’t want to fret about any demotion or dropping in rating or something.”

How Google Analyzes Web sites for Duplicate Content material

Mueller then shared how Google handles the particular scenario of product resellers who publish producer product descriptions.


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He went into element about how Google is okay with rating pages that function product descriptions which are the identical as on the producer’s web site.

John Mueller defined:

“With duplicate content material now we have primarily two, roughly, various things that we have a look at.

On the one hand we examine if the entire web page is similar.

And that features all the pieces just like the header and the footer and the handle of the shop and issues like that, which in your case this might not be the case as a result of one is possibly a producer’s web site and the outline is similar however all the pieces round it’s totally different.

In order that’s sort of the essential sort of duplicate content material.”

How Google Ranks Pages with Duplicate Product Descriptions

Mueller subsequent defined the issues that go into rating internet pages that function duplicate content material.

He stated,

“The opposite type is with reference to issues like an outline. That performs a job after we present a snippet within the search outcomes.

So primarily what we attempt to keep away from is to create search outcomes pages the place the snippet is precisely the identical as different web sites.

If somebody is looking for one thing generic which is simply within the description of that product and the snippet that we’d present to your web site, for the producer had been precisely the identical, then we’d attempt to decide a kind of pages and present solely that one.

That’s sort of the opposite a part of the duplicate content material story… it’s a bit of bit simplified.

However that additionally implies that if somebody is looking for …one thing generic that’s within the description and we are able to inform that they wish to purchase it and possibly you’re the perfect supply or the native supply of that product or you will have it in inventory or no matter, then we’ll present your pages and never the opposite one.

And all of that’s impartial of you marking up like the place you took the outline from.

It’s primarily, now we have this description, we wish to present it in search and we’ll decide the perfect web page that we are able to present for this description. So from that standpoint I believe it’s at all times follow to have distinctive descriptions in your pages.

However in case you have a number of merchandise it’s not at all times attainable.

And it’s additionally the case that we’d not penalize a web site for having duplicate descriptions of their merchandise.”

Duplicate Product Descriptions are Okay with Google

Whereas it’s comparatively well-known that there is no such thing as a such factor as a reproduction content material penalty, it’s typically much less well-known how Google makes use of issues just like the header and footer to find out {that a} web page is a retailer and that it’s distinct from the producer whose product is on the market at that retailer.

One other fascinating level Mueller made is that Google doesn’t wish to populate the search outcomes with the identical precise snippets for each ranked internet web page.

That may appear apparent but it surely’s one thing that some would possibly ignore within the race to rank for “Key phrase XYZ” by including these key phrases to the title tag and headings although two or three rivals already rank with the very same key phrases of their titles, ignoring the truth that Google ranks pages with synonyms within the title…

Mueller additionally famous circumstances the place Google would select to rank a reseller over the producer:


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  • When the person intent to purchase is evident and the reseller is the perfect supply for the product
  • The reseller is native and an area retailer is the perfect end result

General, Mueller supplied a number of fascinating issues to consider.


How Google Chooses Product Pages with Content material Duplicated from Producers

Watch John Mueller reply the query on the 55 minute mark:

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