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Google Patent for Modifying Outcomes Primarily based on Generic Scores

Google Patent for Modifying Results Based on Generic Ratings

Invoice Slawski lately referred to as consideration to a patent that describes a method to apply generic rankings to content material as a part of a means of modifying search outcomes.  The patent applies to go looking outcomes, media content material, books, web sites and video games and describes a method to present modified search outcomes the place a few of the outcomes are blocked from being displayed.

The patent mentions the phrase “search outcomes” 95 instances and the phrase “search end result” 40 instances.

So if you’re concerned about search, then this patent could also be of curiosity, significantly in case your observe of search encompasses textual content, video, audio and different types of media.

Caveat About Google Patents

Google information many patents but it surely not often confirms whether or not or not the algorithm described within the patent is in use within the search outcomes.

At this level no one is aware of whether or not the algorithms described on this patent are presently in use or can be in use.

Find out how to Perceive this Patent

So as to perceive any patent (or analysis paper) it’s at all times a good suggestion to begin studying from the start of the doc. The start of the doc is the place it tells you what the patent is about.

Individuals who scroll by way of the patent to find the “attention-grabbing components” are inclined to misunderstand what the patent is about as a result of they don’t know the context of these “attention-grabbing components.”

So if we start at the beginning of the doc, the patent summary tells us what the patent does and the way it does it.

The Drawback that the Patent Solves

The part of the patent titled, Background, tells us the issue that this patent solves.

It states that customers are concerned about accessing content material from all around the world. However the issue with getting that content material is that totally different score programs apply in each nation.

Here’s what the issue that the patent says it solves:

“Customers are concerned about accessing content material (e.g., tv applications, motion pictures, books, movies, music, information articles, Web pages, and so forth.) that originates from many various international locations, areas, or different teams.

Every nation, area, or group might use a distinct score system used to point content material which incorporates materials (e.g., violence, pornography, and so forth.) or which can be unsuitable for explicit ages.

Nevertheless, it may be obscure the score programs of various international locations to filter content material.

Accordingly, it’s fascinating to offer new strategies, programs, and media for presenting content material primarily based on a generic content material score.”

What the Patent Does

The summary at the start of the patent lists a number of issues that the invention described by the patent does.

It begins by stating that it’s a method to current content material primarily based on generic rankings.

“Strategies, programs, and media for presenting content material primarily based on a generic score are offered.”

Generic Scores

One of many outstanding options of this patent is the way it takes localized rankings, rankings from totally different international locations after which converts them into what Google calls, “generic rankings.”

Generic rankings is a standardized score system that an algorithm can use to rank and present the content material {that a} person requires.

On this approach the algorithm can apply a rankings customary no matter what nation the person is in.

Within the under description, the patent makes use of the title “Course of 700” to signify the algorithm.

The patent states:

“Course of 700 can convert the content material rankings related to the acquired search outcomes to generic content material rankings….

As a selected instance, in situations the place a country-specific content material score is a United States content material score of “TV-G,” course of 700 can decide that the generic content material score is to be “appropriate for all ages.

Course of 700 can use any appropriate data and/or approach(s) to transform a country-specific content material score to a generic content material score.”

How the Course of Does What it Does

Subsequent it goes on to record the various things that the invention does.

This half is attention-grabbing as a result of it supplies the background data for understanding what it does and the way it does it.

I’ve reformatted the outline to make it simpler to know.

That is the way it explains what the patent does:

In some implementations, the strategy contains:

  • receiving search outcomes;
  • figuring out country-specific content material rankings related to the search outcomes;
  • changing the country-specific content material rankings to generic content material rankings related to the search outcomes;
  • figuring out that not less than one search result’s to be blocked primarily based on the generic content material rankings and a user-selected generic content material score restriction;
  • in response to figuring out {that a} search result’s to be blocked, eradicating the search end result from the search outcomes to create modified search outcomes;
  • inflicting the modified search outcomes to be introduced;
  • receiving a choice of content material from the introduced search outcomes;
  • figuring out a country-specific content material score related to the chosen content material;
  • changing the country-specific content material score to a generic content material score;
  • figuring out that the chosen content material is to not be blocked primarily based on the generic content material score and the user-selected generic content material score restriction; and inflicting the chosen content material to be introduced.”

There are twenty one issues listed that this invention does.

Here’s a restated (and reformatted) model of the above description that’s discovered within the part of the patent referred to as Claims.

Out of the 21 claims made for the patent, that is the primary declare:

A way for presenting content material primarily based on a generic content material score, the strategy comprising:

  • receiving a number of search outcomes akin to a search question;
  • figuring out location-specific content material rankings related to the a number of acquired search outcomes;
  • changing, utilizing a {hardware} processor, the location-specific content material rankings to generic content material rankings related to the a number of search outcomes by transmitting an indicator of the location-specific content material rankings to a server and receiving, from the server, the generic content material rankings;
  • figuring out that not less than one search result’s to be blocked primarily based on the generic content material rankings related to the a number of search outcomes and a user-selected generic content material score restriction;
  • in response to figuring out that not less than one search result’s to be blocked, eradicating the not less than one search end result from the a number of search outcomes to create modified search outcomes; and inflicting the modified search outcomes to be introduced.”

The opposite 20 claims go into wonderful element of how the primary declare is completed, like declare quantity 8:

“A system for presenting content material primarily based on a generic content material score…”

The place the Course of Occurs

The patent describes the gadgets {that a} person will use when retrieving the content material that’s topic to being ranked by rankings.

That is necessary as a result of it tells us what the context of the rankings and rankings are.

The context is accessing the content material by way of cell gadgets, desktop gadgets, but in addition by way of gadgets like televisions.

That is what the patent says are examples of person gadgets the place the ratings-ranked content material can be proven:

“Consumer machine …can embrace any a number of person gadgets appropriate for receiving and/or presenting content material.

For instance, in some implementations, person machine …can embrace cell gadgets, akin to a cell phone, a pill laptop, a laptop computer laptop, a car (e.g., a automobile, a ship, an airplane, or another appropriate car) leisure system, a transportable media participant, or another appropriate cell machine.

As one other instance, in some implementations, person machine …can embrace non-mobile gadgets akin to a desktop laptop, a set-top field, a tv, a streaming media participant, a recreation console, or another appropriate non-mobile machine.”

The Sorts of Content material that’s Rated and Ranked

The patent describes the sorts of content material that’s rated and it appears to cowl nearly each form of content material that there’s presently.

The patent describes a means of receiving content material after which score that content material. The content material that’s acquired and rated might be search outcomes, web sites, motion pictures and even books.

Here’s what it says:

“In some implementations, the mechanisms described herein can obtain content material (e.g., search outcomes, media content material, books, Web pages, and/or another appropriate content material) from totally different international locations, places, and/or teams, and might convert a selected content material score related to the content material to a generic content material score.”

Subsequent it describes utilizing a user-selected content material score to rank the content material. For instance, if somebody is on their telephone and so they need one thing that’s child-safe.

The patent describes the method:

“In some implementations, the mechanisms can decide a user-selected generic content material score restriction and might decide whether or not the acquired content material is to be blocked primarily based on the user-selected generic content material score restriction and the generic content material score akin to the acquired content material.

In some implementations, in response to figuring out that the content material is to not be blocked, the mechanisms could cause the content material to be introduced on a person machine.”

Takeaway About Modified Search Outcomes

One thing that isn’t broadly understood is that there are a lot of methods to rank a search end result, and people rating features don’t at all times occur within the rating engine the place conventional rating components like hyperlinks and so forth occur.

That is the scenario the place a person asks a question and Google ranks outcomes after which the algorithm modifies the search outcomes and exhibits the modified search outcomes.

The phrase “modified search outcomes” is repeated twenty instances on this patent.

“…eradicating the not less than one search end result from the a number of search outcomes to create modified search outcomes; and inflicting the modified search outcomes to be introduced.”

That is one thing to bear in mind when analyzing the search outcomes and attempting to know why one thing is ranked. It’s not at all times due to “rating components” as a result of there are a lot of different rating associated processes happening.

Citations

Learn Invoice Slawski’s Article:

Generic Content Ratings Based on Location

Learn the Search Modification Primarily based on Generic Scores Patent

Methods, systems, and media for presenting content based on a generic rating

View the Patent Illustrations

 

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