Google Redesigns ‘How Search Works’ Web site

Google Redesigns 'How Search Works' Website

Google has up to date its ‘How Search Works’ web site which comprises data on how Google organizes, ranks, and checks search outcomes.

The web site was launched in 2016 and explains the inside workings of Google’s search engine in a method that even non-SEOs can perceive it.

It’s a really perfect useful resource to ship to purchasers who know little to nothing about search. As a reader of Search Engine Journal, however, it’s possible you’ll discover the knowledge a bit of primary.

One factor that does make the positioning price testing is the annual updates on search modifications. The How Search Works web site is up to date yearly with the newest information on Google’s checks and evaluations of search outcomes.


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The location presently contains information about 2020, a 12 months when Google ran:

  • 4,887 launches in search outcomes
  • 17,323 dwell site visitors experiments
  • 383,605 search high quality checks
  • 62,937 side-by-side experiments

For those who’ve checked out Google’s How Search Works Website earlier than, he’s what’s modified because you final noticed it.

Google Redesigns How Search Works Website — What’s New?

Google says it’s launching a “fully-redesigned” How Search Works web site. Cosmetically talking, that seems to be true.


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I spent a while combing by means of the redesigned web site and evaluating it side-by-side with a cached model. After looking for some helpful new insights to drag from the brand new model, I couldn’t uncover any modifications to the content material itself.

To make sure, the content material was edited and the wording was tweaked, however there’s nothing new to study from it.

The up to date web site comprises all the identical data, it’s simply introduced differently. To Google’s credit score, nonetheless, the modifications in presentation do include usability enhancements.

There’s lots much less clicking round within the redesigned How Search Works. Take the previous web page on search options, for instance. That is what it seemed like earlier than :

google how search works siteScreenshot from net.archive.org, August 2021.

As a customer you would need to click on on every a type of individually to find out about them, then hit the again button in your browser and click on one other one till you went by means of all of them.

Google’s new web page on search options lets you devour all of the content material seamlessly by scrolling down the web page. No clicking essential.

In equity, whereas I couldn’t discover any new data on the up to date web site,  what was already there was lots enough

After writing an entire put up saying the redesign, Google’s Danny Sullivan obtained the information out on Twitter as properly which made this really feel like a significant change.

For those who seemed on the web site pondering, “what’s new?” The reply is: not lots!

That is the type of replace that in all probability would have gone unnoticed had Google not stated something about it.


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You may choose for your self by perusing the updates to the How Search Works web site.

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