Google is reportedly dashing to develop a brand new synthetic intelligence (AI)-powered search engine in response to threats from opponents like Microsoft’s Bing.
The New York Instances experiences this growth comes as Samsung considers changing Google with Bing because the default search engine on its gadgets.
Dropping its place because the default search supplier on Samsung gadgets may doubtlessly have an effect on Google’s $3 billion annual income from the Samsung contract.
Bing has gained business consideration since incorporating new AI expertise, making it a extra formidable competitor to Google’s search enterprise.
With a further $20 billion tied to an analogous Apple contract set for renewal this 12 months, Google is below stress to innovate and keep its dominance within the search engine market.
Google’s Magi Challenge
The New York Instances says that Google is engaged on a brand new search engine that makes use of AI.
This future search engine, “Magi,” goals to offer a extra personalized and user-friendly expertise.
Google hasn’t revealed a precise launch date for Magi.
AI Threats & Google’s Response
Google grew to become apprehensive about AI-powered opponents when OpenAI, partnering with Microsoft, revealed a chatbot known as ChatGPT in November.
In response, Google fashioned a crew to develop AI merchandise for search.
Updating its search engine has grow to be essential for Google to guard its $162 billion search enterprise.
Though the Magi undertaking will improve the present search engine with new options, Google will nonetheless present advertisements in search outcomes.
Adverts are important for Google’s income, and a few suppose AI-powered search engines like google would possibly make advertisements much less useful to customers.
Magi’s Deliberate Rollout
Google intends to introduce Magi’s options to at least one million customers initially. That quantity will progressively enhance to 30 million customers by the tip of the 12 months.
Magi might be accessible solely in the US.
Google can be engaged on different AI initiatives, like a picture maker known as “GIFI” and “Tivoli Tutor,” which helps individuals study languages by means of texting.
Google’s feeling the warmth.
With Samsung’s contract discussions and extra AI search engines like google displaying up, Google’s prime place is being examined.
The tech large is doing its greatest to innovate and keep primary.
This might trigger adjustments within the business, displaying how essential it’s to remain up to date and regulate to new search tech adjustments.
Supply: The New York Times
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