Google has supplied some new insights into evolving shopping habits that will help you put together for the vacation push, partnering with Ipsos to conduct a survey of on-line shoppers to establish key tendencies.
As defined by Google:
“Customers navigate a widening number of digital content material – from textual content to picture to video – they usually select to spend their time within the experiences that really feel most pure and intuitive for them. Working with Ipsos, we have recognized 3 ways to maintain your viewers engaged throughout platforms all through the vacation season.”
Among the many key findings:
- Over half of cell shoppers use Google and YouTube when researching merchandise or manufacturers
- 2 in 5 shoppers say that they take pleasure in exploring Google feeds for buying concepts as a result of they’re extra personalised and aligned to their pursuits
- Practically half of shoppers say that they’re extra prone to buy a brand new product or model they see in a video advert
Google recommends that companies look to faucet into these tendencies with advert merchandise like product feeds for Discovery advertisements (presently in beta) for enhanced personalization, whereas manufacturers also can generate extra advert variations from their present inventive property with its Ads Creative Studio software.
Google’s additionally collected a few of the key notes from the Ipsos research into the beneath graphic.