Google's Desktop Search Outcomes Are Now Endlessly Scrollable

Google is making desktop search outcomes extra like cell with an replace that lets customers endlessly scroll by means of a number of pages.

Steady scrolling is now rolling out to desktop search ends in america.

In an electronic mail to Search Engine Journal, Google explains how the SERPs will show as much as six pages of URLs earlier than prompting customers to click on on “extra outcomes”:

“… we’re bringing steady scrolling to desktop so you possibly can proceed to see extra useful search outcomes with fewer clicks. It’s now even simpler to get impressed with extra info at your fingertips.

Now, once you scroll down you’ll proceed to search out related outcomes so to uncover new concepts. If you attain the underside of a search outcomes web page, as much as six pages of outcomes shall be mechanically proven till you see a “Extra outcomes” button if you happen to want to proceed additional.”

As Google continues to fill the primary web page of search outcomes with adverts, featured snippets, media, ‘individuals additionally ask’ packing containers, and different options, this replace is a win for normal net pages.

Giving searchers the flexibility to scroll by means of six pages without delay will increase their probability of seeing extra outcomes earlier than hitting a roadblock.

We don’t anticipate this variation to affect reporting. Google famous final yr, upon updating cell search outcomes to steady scrolling, that there’s no distinction in Search Console.

That’s as a result of Search Console tracks SERP positions, not pages, Google explains:

Steady scroll additionally doesn’t change how place reporting works in Search Console. Positions reporting stays as if pages weren’t mechanically loaded.

— Google SearchLiaison (@searchliaison) October 14, 2021