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How A Strong Content material Technique Can Empower Your Crew [Podcast]

How A Solid Content Strategy Can Empower Your Team [Podcast]

SEJ is thrilled to announce that Amanda Zantal-Wiener is our Editor-In-Chief!

This can be a newly created function centered closely on management and technique. Amanda shall be overseeing all the editorial staff and guiding us into our thrilling future.

Amanda joined me to speak about her new function, content material technique, management, and the way a stable content material technique, married with a robust editorial staff, can empower and encourage your staff.

Earlier than coming to SEJ, Amanda served as Senior Deputy Editor and Content material Supervisor for HubSpot’s social media staff.

SEJ is on this essential second of development and scale the place it’s a particularly vital time however a particularly thrilling time to be coming into this surroundings as a result of it’s a time of nice change with possibly just a few rising pains. So it’s actually having the ability to see the affect you’re going to have on this development and evolution for SEJ, particularly because it evolves from a weblog to a full-fledged media presence, a full-fledged publication. –Amanda Zantal-Wiener, 20:01

I like a superb company tradition that doesn’t want a handbook to inform individuals have a superb company tradition. –Loren Baker, 22:57

There’s plenty of alternative in broadening the view {that a} publication has of stories and creating editorial content material that isn’t essentially breaking however remains to be well timed and related and subsequently newsworthy, and that provides you a little bit bit extra time to essentially sit with data and take into consideration what it actually means and add completely different views to it. –Amanda Zantal-Wiener, 49:11

[00:00] – About Amanda.
[08:08] – How Amanda acquired to Hubspot.
[14:52] – What are Amanda’s administration & management philosophies.
[18:59] – What attracted her to the SEJ’s Editor-In-Chief function?
[24:23] – The content material advertising and marketing objectives of publishers vs. these of instruments and types.
[35:27] – What else is she bringing into this new function?
[41:40] – What to bear in mind when writing content material, and do AI instruments have a spot?
[48:17] – The place will she steer SEJ editorial?

That’s what was what drew me to SEJ’s surroundings. Particularly, it appeared like an surroundings the place there have been plenty of strong-minded good individuals. All people I interviewed listened. So having the ability to come from that robust stance and that robust standpoint with respect was one thing that stood out to me in the course of the interview course of, and that’s not an surroundings, and that’s not a office dynamic that you just discover in too many locations. –Amanda Zantal-Wiener, 21:06

All the pieces is so multi-pronged now. It’s important to have a multi-channel method to content material technique, or else you’re going to fall behind the beginning line. That’s in all probability the largest distinction: you need to maintain model consciousness in thoughts, model recognition, model recall, thought management, and all of these issues. –Amanda Zantal-Wiener, 29:24

So long as you have got that viewers, you can at all times introduce new elements and new issues.–Loren Baker, 34:02

For extra content material like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal

Join with Amanda Zantal-Wiener:

Amanda brings a wide selection of expertise to the desk. From HubSpot, she has labored as an editor and author for firms akin to Quick Firm and EcoSalon. As well as, her byline might be present in numerous media retailers, together with Thrillist.

SEJ is lucky to have Amanda on board as Editor-In-Chief. Her experience in content material technique and editorial work with stable groups of writers and editors makes her preferrred for the challenges we face as a corporation navigating consistently altering media landscapes, the place relevance is vital!

​​Join with Amanda on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/
Observe her on Twitter: https://twitter.com/Amanda_ZW

Discover her works on her web site: https://www.amandazw.com/

Join with Loren Baker, Founding father of Search Engine Journal:

Observe him on Twitter: https://www.twitter.com/lorenbaker
Join with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

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